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Triathlon & Cycling are stylish & super sporty!
27
Jan '10
The award-winning adidas by Stella McCartney collection enters the spring/summer 2010 season continuing to re-define and challenge traditional sport silhouettes by introducing Triathlon and Cycling to the distinctive functional fashion range. The exciting new sports categories were launched in an exclusive film premier at the spring/summer 2010 showroom presentation at London Fashion Week and go live online on January 11th, 2010.

Stella McCartney comments "This collection continues to be a great success, and I'm very excited to introduce Triathlon and Cycling as new categories. I'm always trying to push myself and this new collection has everything you need in sports today: it is sleek, stylish and super sporty! Technically, both new sports are exciting, they are very personal yet still competitive, and they combine both a city and country experience which is very important to me."

One main film and four inspiring, energetic short films all featuring model Anouck Lepere showcase key looks from the flamboyant and lively spring/summer 2010 collection and go live in January 2010 to coincide with the retail launch. The Triathlon film features the sleek and sexy high-performance Tri Performance Swimsuit made from shiny finish functional polyamide and featuring beautiful feminine details with seductive sheer fabric in a deep V shape through the chest and the back. The Cycling execution showcases the new Performance Zip Tee in white with a vibrant zebra print graphic and unique feminine rouched sleeves, the Performance Padded Tight in navy blue plus the glove, cap and the Imbris shoe. And the Gym Studio film presents the unique Denim Print Tight features a faded black denim all-over print, the Sleeveless Hoodie with giant pockets in blush red, the Burn Out tee in running white and the high-performance Intus Gym shoe using sustainable upper materials. The Running film features the eye-catching metallic, shiny look Image Jacket in pool blue, the Crop Gilet in black, the Baselayer Tight in pool blue and the new Galbinata featuring a vibrant all-over zebra print upper on a lightstrike track inspired bottom.

Alongside this season's new Triathlon, Cycling, Running and Gym Studio collections, the range continues to offer new styles in Tennis, Swim, Golf, Cover Ups and Gym Yoga, Gym Dance.

The spring/summer 10 collection hits retail in around 583 stores in January 2010, including high-end department stores - such as Lane Crawford, Isetan, Harrods, Holt Renfrew and Nordstrom - as well as adidas Sport Performance and Stella McCartney stores, leading e-retailers and selected sports retailers all around the world.

adidas


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