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Varun Gambhir bags Fashoining the Future Award
Jan '10
All roads led to Pearl Academy of Fashion as the Dean of London College of Fashion, University of London. Mr Andrew Huges himself arrived at Pearl Campus, Naraina to felicitate Mr. Varun Gambhir, Winner of Fashioning the Future Award in an international competition organized by London College of Fashion, UK.

Varun a Fashion Merchandising Post Graduate student at Pearl Academy of Fashion, New Delhi was declared the winner in the category of “Role of Materials in a Sustainable Fashion Industry”. He was the only Indian finalist in these awards. He worked on the idea of producing a sustainable fabric and explored the technical & commercial viability of a fabric made out of recycled cotton paper. This fabric is visually attractive and at the same time provides a solution to many of our environment related problems.

'Fashioning the Future Award' is an international student competition run by the 'Centre for Sustainable Fashion' at London College of Fashion. Varun developed new eco friendly fabrics and proved that being sustainable does not mean compromising on style or quality.

Especially present on the occasion Andrew Hughes, Dean, School of Management & Science, London college of Fashion London (UK)said, "Fashioning The Future awards is a platform which brings together the global community of creative thinkers to give new ways to the fashion industry. I congratulate Pearl Academy who is behind the creation of such genius minds, giving new definition to the fashion industry”

“The awards aim to celebrate innovation in the ways in which we design, produce, consume and value fashion. These awards celebrate and empower the next generation of fashion professionals to employ creativity to challenge the current status quo and to redefine the shape and scope of the fashion industry”, he added.

The competition was open to all current students and recent graduates/postgraduate of a fashion related subject from any university or college worldwide. The theme for 2009 Awards challenged the fashion industry's dependency on water, and the need to find radical ways to design, promote retail and consume fashion, which alleviates this chronic dependency. 40 billion gallons of water is being wasted in the production of clothes by fashion industries. With the aim to highlight this massive unsustainable dependence of fashion industry on this precious resource Centre for Sustainable Fashion came up with this theme.

Also present on the occasion Dr A.K.G. Nair, Group Director,Pearl Academy of Fashion said, “This was actually a challenge for those young blooming minds to come up with a technique by which wastage of water can be controlled and to strive for a better option in the fashion industry. The real pearl of the Pearl Academy of Fashion came up with an idea to make clothes from recycled cotton paper, which is made from old and ragged garments. As themes of environmental responsibility and 'eco-friendly' products gradually become more familiar to today's consumer, this new direction in consumerism is already taking hold in the world.”

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