Home / Knowledge / News / Fashion / Footwear designer Mark Nason ties up with Viva

Footwear designer Mark Nason ties up with Viva

Feb '10
Viva International Group, a worldwide leader in ophthalmic frames and sunglass distribution and manufacturing headquartered in Somerville, NJ, has announced a global licensing agreement with footwear designer Mark Nason, for the design, marketing and global distribution of Mark Nason-branded eyewear, including sunglasses and prescription eyewear.

The Mark Nason Eyewear line will debut in early 2011, featuring classic rock n' roll elements and signature embellishments, as seen in the brand's exclusive couture leather boot designs. Whether those elements are Mark Nason “signature” dragon, metal work and laser etchings that appear on the footwear, it's the designer's attention to detail that fans have come to recognize. “We are excited about adding the Mark Nason collection to our portfolio of lifestyle brands,” said Frank Rescigna, president of Viva. “Mark's passion for originality has resulted in the creation of a line that is distinct in its design and one of a kind. Mark's unique sense of style will seamlessly carry over into the eyewear collection,” said Frank Rescigna, president of Viva.

"I feel eyewear is a natural fit for the Mark Nason brand,” commented designer Mark Nason. “Our signature embellishments, Italian leathers and metalwork that defines our footwear provide a great opportunity to create unique and distinctive eyewear designs. Viva International Group shares the same vision and will fuse the rock n' roll attitude with upscale product that is the Mark Nason brand."

Viva International Group

Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2020

UK risks losing up to 14% of exports to EU if no deal: UN

Non-tariff measures could cause major fractures in post-exit UK-EU...

Pic: Shutterstock

Textiles | On 26th Feb 2020

Turkey's textile industry employs 1.67 mn: minister

Turkey's textile and garment industry currently employs around 1.67...


Textiles | On 26th Feb 2020

Barbados unveils one-stop investment guide

As Barbados prepares to host the 15th quadrennial conference of the...

Interviews View All

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Valter De Carli,

Valter De Carli

Savio Macchine Tessili is at the head of a group that holds a know-how of...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Mario Castro,

Mario Castro

Fibraltex is an integral factory dedicated to the production of denim...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Daniel Odermatt, Ventile

Daniel Odermatt

Ventile is a registered trademark used to brand a special high-quality...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search