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Footwear designer Mark Nason ties up with Viva

Feb '10
Viva International Group, a worldwide leader in ophthalmic frames and sunglass distribution and manufacturing headquartered in Somerville, NJ, has announced a global licensing agreement with footwear designer Mark Nason, for the design, marketing and global distribution of Mark Nason-branded eyewear, including sunglasses and prescription eyewear.

The Mark Nason Eyewear line will debut in early 2011, featuring classic rock n' roll elements and signature embellishments, as seen in the brand's exclusive couture leather boot designs. Whether those elements are Mark Nason “signature” dragon, metal work and laser etchings that appear on the footwear, it's the designer's attention to detail that fans have come to recognize. “We are excited about adding the Mark Nason collection to our portfolio of lifestyle brands,” said Frank Rescigna, president of Viva. “Mark's passion for originality has resulted in the creation of a line that is distinct in its design and one of a kind. Mark's unique sense of style will seamlessly carry over into the eyewear collection,” said Frank Rescigna, president of Viva.

"I feel eyewear is a natural fit for the Mark Nason brand,” commented designer Mark Nason. “Our signature embellishments, Italian leathers and metalwork that defines our footwear provide a great opportunity to create unique and distinctive eyewear designs. Viva International Group shares the same vision and will fuse the rock n' roll attitude with upscale product that is the Mark Nason brand."

Viva International Group

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