Crocs unveils 'Feel Good Revolution' marketing theme

03 Feb '10

2 min read

Crocs, in association with renowned fashion designers Rahul Jain and Gunjan Arora, presented a fashion showcasing of its unique collection for men, women and children on January 28, 2010 at the Renaissance Hotel and Convention Centre. Crocs also launched its theme 'Feel Good Revolution' at the same event to its patrons.

This one of its kind selection of Crocs footwear brings a range of new Crocs that are perfect for every style, every occasion, and everybody. The footwear collection selected for the fashion showcasing by well known models included 'Lifestyle', 'Beach Glam', 'Resort', 'Club', and 'Casual'. The collection inspired by vibrant colors and designs, prominently represents style, fashion and comfort which is a break away from the usual footwear.

Crocs' premier footwear collection for 2010 fuses comfort and style seamlessly. Based on the ergonomically superior Croslite material in incredibly lightweight design, Crocs continues to offer its unparalleled comfort in unique styles for you to stride in gaiety.

Talking about the collection, Mr. Murli Desingh, MD Crocs India Pvt. Ltd., says, "The Crocs collection is very unique in design to match the lifestyle product standards. Being an iconic brand which is known for its vibrant, fashionable and above all, comfortable footwear, Crocs attracts all male and female lifestyle lovers."

Crocs revolutionized the footwear industry with its original footwear products, and it continues to excel in developing and delivering innovative footwear and related products that provide exceptional value to consumers.

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