70th FIMI: the edition of optimism

04 Feb '10

4 min read

Likewise, at this latest 70th edition of the fair, FIMI presented its new web 2.0, a much more interactive web connected with all the major social networks of the moment. Operative since last January 25th, this tool contains all the information on the children's fashion industry such as trends, training, booths, video of fashion shows, etc.; highlighting the values of innovation, business, accessibility and know-how.

Another of the most remarkable features of FIMI was the consolidation of the See Me space, a new section focused on happening trends which was introduced for the first time at the previous edition with the mission to throw a spotlight on alternative children's fashion, footwear and accessories. See Me showcases the contemporary face of children's fashion with a selection of brands boasting a distinctive style and aesthetic.

On another note, FIMI also lent special attention to the introduction of FIMI & Agents, a new initiative providing a space specifically aimed at encouraging the active participation of commercial agents during the fair. This facilitated the active involvement of agents in the Spanish market while also improving the product offer for points of sale.

Following its 70th anniversary, FIMI is now ready to begin working on its next edition. So much so that this international fair has already received application forms from 75 brands interested in exhibiting at the June 2010 show, just one week after the latest edition closed its doors.

FIMI

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