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NBA superstar athletes say Fresh + Style = Equation

05
Feb '10
Throughout history, superstar athletes have always had a unique way of making an impact in sports and now they are creating statements outside the lines. . . fashion statements. adidas is introducing the newest addition to its footwear line where style and choice come together in the Equation. The Equation blends lifestyle trends with performance benefits to create personalized off-the-court options.

The shoe comes in three colorways: white, red and black, and has a removable collar allowing the footwear to convert from hi-top to low-cut demonstrating the full customization possible with this off-court product. It is footwear based on style and choice told personally though three of the NBA's top statement makers, Dwight Howard, Derrick Rose and Kevin Garnett. The Equation is all about sneaker love and how each baller makes his personal statement and style.

All three players have strong points of view on what constitutes stylish kicks but their tastes vary. Dwight Howard's, “It's on me to leave my mark,” Derrick Rose's, “It's on me to represent the 312” and Kevin Garnett's,” It's on me to complement my ring” celebrate the individuality of their brotherhood.

adidas


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