Home / Knowledge / News / Fashion / Reggie Bush & adidas create Haitian-themed shoe

Reggie Bush & adidas create Haitian-themed shoe

08
Feb '10
NFL superstar Reggie Bush and adidas teamed up to create a custom designed shoe on miadidas.com to help deliver much needed aid to the people of Haiti. The Reggie Bush Help Haiti shoe, an adiZero Ace 2 running shoe personally customized by Bush, is inspired by the national colors of the Haitian flag and includes a "Help Haiti" inscription on the heel to generate awareness for the ongoing need of assistance to the Caribbean nation.

"The devastation in Haiti is stunning," said Reggie Bush. "Many organizations and high-profile individuals have given their overwhelming support to Haiti. Partnering with adidas and Mercy Corps to design this shoe is just one way to raise awareness, raise money and do my part to help the people of Haiti."

In addition, several of Bush's Super Bowl XLIV game-worn items will be auctioned off at ebay.com following the game. All proceeds from the auction will be donated to Mercy Corps.

The idea of owning customized sneakers traces back to Adi Dassler, who strove to create the best performing footwear for athletes when he founded the company 60 years ago. Today, within the mi Performance section of miadidas.com, consumers can choose from comprehensive range of footwear selections spanning five sport categories – Basketball, Running, Soccer, Golf and Tennis. Alongside a unique 360-degree zoom and rotate capability, a wide array of colors, designs, materials and logos result in thousands of possible custom sneaker combinations. Following three key tenets – Fit, Performance and Design - mi adidas provides consumers with an easy three-step design process to create the best product for their needs.

Adidas


Must ReadView All

Pic: Ritu Manoj Jethani / Shutterstock.com

Apparel/Garments | On 31st Jul 2021

US firm Steve Madden moves production to Mexico & Brazil from China

As supply chain disruption remains a significant challenge, American...

Pic: GBG USA

Apparel/Garments | On 31st Jul 2021

Apparel & footwear firm GBG USA files for bankruptcy protection

GBG USA, an indirect wholly owned subsidiary of Global Brands Group...

Pic: Shutterstock

Apparel/Garments | On 31st Jul 2021

Asian garment industry market concentration, consolidation rise: ILO

Although Asia's garment market rose in size in value terms before the ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under own supervision

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search