Home / Knowledge / News / Fashion / IMPULSE.THE SHOWROOM for best brands

IMPULSE.THE SHOWROOM for best brands

09
Feb '10
Today fashion design is no longer tied to places and often the borders between conceptual art and fashion blur. To offer new progressive collections a new hot spot of fashion diversity the Igedo Company will be presenting a new location for Best Brands from Summer 2010.

Situated on Belsenplatz in Düsseldorf-Oberkassel, IMPULSE.THE SHOWROOM will provide the stage for 100 high-end collections from 24 to 28 July 2010 to be presented to up-market national and international specialist retailers.

IMPULSE.THE SHOWROOM will be pitched as a five-day, temporary addition to the permanent showrooms in the city centre and detached from the cpd exhibition grounds – thereby allowing retailers to order numerous collections in a short period of time. Boasting musical and culinary highlights the Oberkassel neighbourhood will become THE Place2Be in Düsseldorf.

“Düsseldorf has a unique fashion and art scene and we are generating synergies so as to jointly and powerfully break new ground in marketing: Fashion + Art = Düsseldorf 2.0”, explains Mirjam Dietz, Executive Fashion Director at the Igedo Company.

In cooperating with various partners who deal with future trend scouting and new “converging worlds” a unique selling point will be created for Düsseldorf as a location. “Art touches us on a level that is hard to describe. Fashion seems like a play we cannot get enough of. If these two worlds meet a cocktail of glamour and genius will enrich us,” says Andrea Grudda, Sales & Lifestyle Coach at T&T.

And Mirjam Dietz adds: “In a changing market situation new avenues for presentation must be developed – inexpensive and without any long-term strings attached to them.”

Belsenplatz in Oberkassel is within 5 minutes of Kaiserswertherstrasse and Cecilienallee and can pride itself on a hip catering and lifestyle scene. “Thanks to the extraordinary setting of the light-flooded factory loft we now have opportunities for classy, up-to-date brand building,” explains Project Director Verena Malta. The partner for staging and visualising the project is the agency “Heilight” from Neuss. The cooperation partner for this project is the unichfashion.company.

Igedo Company GmbH & Co KG


Must ReadView All

US President Joe Biden. Pic: Shutterstock

Textiles | On 29th Jul 2021

Proposed amendments to raise US content in federal purchases announced

The United States has decided to raise US-made content in government...

Pic: Shutterstock

Apparel/Garments | On 29th Jul 2021

Uninterrupted supply chain crucial for Vietnam amid ongoing COVID wave

Ensuring that the supply chain of Vietnam is not interrupted amid the ...

Pic: Moschino

Fashion | On 29th Jul 2021

Italy’s Aeffe buys remaining 30% stake in Moschino for full ownership

Italian luxury fashion company Aeffe has acquired fashion house...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Sanjay Jhunjhunwalla,

Sanjay Jhunjhunwalla

In the financial hub of eastern India, Kolkata, a humble production...

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search