Mercedes-Benz Fashion Week to be completely carbon neutral event

10 Feb '10

4 min read

Neil Braun, CEO of The CarbonNeutral Company, congratulated Mercedes-Benz Fashion Week and Tetra Pak on the initiative, saying, "Tetra Pak and Mercedes-Benz Fashion Week are demonstrating their leadership by taking responsibility for the carbon emissions at the New York event. It is a strong signal to all involved that carbon reduction is not only an increasingly important business objective but is also very much in fashion."

"I want to commend the decision by the organizers of Mercedes-Benz Fashion Week to go carbon-neutral," said Manhattan Borough President Scott M. Stringer, in support of this initiative. "Twice a year, the entire world looks to the Tents in Bryant Park to set the trends for the coming season. What could be more trend-setting than having the City's fashion community reduce its carbon footprint through the purchase of carbon offset credits?"

The carbon neutral initiative marks the second season that both Tetra Pak and O.N.E., the official beverage sponsor of Mercedes-Benz Fashion Week, have helped create a more environmentally responsible footprint. In 2009, Tetra Pak facilitated on-site recycling at the event and will fulfill a similar recycling commitment in 2010. This is also the second season that O.N.E. will offer water in Tetra Pak cartons mainly made from paper, a renewable resource to all guests attending shows, backstage and inside the tents throughout the week.

Tetra Pak Inc

More IMG Worldwide Inc News... More Fashion News - United States Of America...