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Canadian Cassie as Rockport Brand Ambassador
10
Feb '10
The Rockport Company proudly announces that it has partnered with Olympic and World Champion gold medalist and former Canadian Women's Hockey captain Cassie Campbell-Pascall as a brand ambassador. Cassie will be featured in a multiplatform marketing campaign that encompasses advertising, grassroots, public relations, Internet, and in-store initiatives that will launch in February.

In connection with Cassie's ambassadorship, Rockport will launch a limited edition women's Lorraine rain boot that will be available at retail in Canada and online in the United States. To support the launch, Cassie Campbell-Pascall will be making a public appearance on Friday, February 19, 2010 from 3:00pm to 5:00pm at the Ronsons store at 2845 Granville Street, Vancouver, BC V6H 314.

Rockport will be producing over 2,000 pairs of the all-white Lorraine rain boot with Canadian maple leaf detailing, 1,500 pairs of which will be numbered. The limited edition Lorraine rain boot offers impeccable functionality with its waterproof, patent leather construction and patented rubber outsole crafted with non-slip technology.

The adidas adiPrene technology within offers shock-absorption and cushioning in the sole for ultimate walking comfort, and the fabric lining with AGION Anti-Microbial Agent means that the boot can be worn with or without socks for convenience. In addition to all of this, the imported boot also boasts a uniquely feminine aesthetic, coming in a zippered silhouette that accommodates most calf sizes and constructed with a fashionable platform wedge heel that offers the perfect amount of height.

“We are very excited to partner with Cassie Campbell-Pascall for the Canadian-themed Lorraine boot launch,” says Haysun Hahn, head of the Women's Business Unit at The Rockport Company. “The limited edition Lorraine rain boot is the perfect way to pay homage to Canada and we are excited to offer a product that is stylish yet incredibly comfortable for all day wear and protection from the rain.”

“I am very excited to be partnering with Rockport. To me, Rockport is about footwear that is sophisticated and stylish without sacrificing comfort,” says Cassie Campbell-Pascall. “I love how Rockport paid homage to the Canadian flag through the design of the Lorraine boot, not to mention it's super comfortable!”

Rockport Company


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