Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Canadian Cassie as Rockport Brand Ambassador
Canadian Cassie as Rockport Brand Ambassador
Feb '10
The Rockport Company proudly announces that it has partnered with Olympic and World Champion gold medalist and former Canadian Women's Hockey captain Cassie Campbell-Pascall as a brand ambassador. Cassie will be featured in a multiplatform marketing campaign that encompasses advertising, grassroots, public relations, Internet, and in-store initiatives that will launch in February.

In connection with Cassie's ambassadorship, Rockport will launch a limited edition women's Lorraine rain boot that will be available at retail in Canada and online in the United States. To support the launch, Cassie Campbell-Pascall will be making a public appearance on Friday, February 19, 2010 from 3:00pm to 5:00pm at the Ronsons store at 2845 Granville Street, Vancouver, BC V6H 314.

Rockport will be producing over 2,000 pairs of the all-white Lorraine rain boot with Canadian maple leaf detailing, 1,500 pairs of which will be numbered. The limited edition Lorraine rain boot offers impeccable functionality with its waterproof, patent leather construction and patented rubber outsole crafted with non-slip technology.

The adidas adiPrene technology within offers shock-absorption and cushioning in the sole for ultimate walking comfort, and the fabric lining with AGION Anti-Microbial Agent means that the boot can be worn with or without socks for convenience. In addition to all of this, the imported boot also boasts a uniquely feminine aesthetic, coming in a zippered silhouette that accommodates most calf sizes and constructed with a fashionable platform wedge heel that offers the perfect amount of height.

“We are very excited to partner with Cassie Campbell-Pascall for the Canadian-themed Lorraine boot launch,” says Haysun Hahn, head of the Women's Business Unit at The Rockport Company. “The limited edition Lorraine rain boot is the perfect way to pay homage to Canada and we are excited to offer a product that is stylish yet incredibly comfortable for all day wear and protection from the rain.”

“I am very excited to be partnering with Rockport. To me, Rockport is about footwear that is sophisticated and stylish without sacrificing comfort,” says Cassie Campbell-Pascall. “I love how Rockport paid homage to the Canadian flag through the design of the Lorraine boot, not to mention it's super comfortable!”

Rockport Company

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Rahul Bhadani, Looksgud

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

C Kamatchisundaram, Voltas

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search