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Gillette ties up with menswear label Duckie Brown

11
Feb '10
Gillette, the world's leading male grooming brand, will make its New York Fashion Week debut at Bryant Park on February 11, as part of a creative partnership with acclaimed menswear collection Duckie Brown.

Celebrity groomer Merrell Hollis will be backstage, preparing models for their turn on the runway with a close and comfortable shave using the Gillette Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive and Fusion HydraSoothe Balm. Front-of-house guests will receive a complimentary array of Gillette grooming products.

As part of the partnership, Gillette has committed to contribute $200 to the Children's Safe Drinking Water Fund for every guy who gets a barber shave as part of the Duckie Brown + Gillette Shave Challenge. The Shave Challenge will kick off at Duckie Brown's after party at The Griffin; donations will help to provide clean drinking water to children and their families all over the world.

"Gillette is the perfect partner for Duckie Brown; both brands are about quality, comfort, performance and the modern man, whether in our seasonal designs or Gillette's Fusion Power MVP razor and grooming products," said Daniel Silver, who with Steven Cox, designs Duckie Brown.

"Partnering with Duckie Brown was a no-brainer for us," said Anne Westbrook, P&G External Relations. "Throughout our more than 100 year history, we have remained committed first and foremost to technological and design innovation, and we feel a natural affinity to Duckie Brown's unique fabrics, bold colors and masculine designs."

Guests at the Duckie Brown Fall 2010 runway show will receive a limited edition "Duckie Brown + Gillette" branded dopp kit, which will include the Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive, Fusion HydraSoothe Balm, Gillette Odor Shield Body Wash, Gillette Shampoo, Gillette Precision Putty and Gillette Odor Shield anti-perspirant and deodorant.

The Gillette Company


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