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Fashionable women's clothing & accessories maker bebe stores to open new concept store

Nov '05
Fashionable women's clothing & accessories producer bebe stores inc announced a plan to open a new accessory store concept called 'Neda by bebe', offering distinctly designed accessories, handbags and shoes with a bebe point of view. While the majority of the store's product offering will be presented under the bebe label, the store will feature exclusive product developed under the Neda by bebe label.

'This decision is consistent with bebe's long-term objectives and they believe that the development of new concepts is integral to store growth. With the launch of Neda by bebe, the company continues to build customer loyalty to the bebe brand and the sophisticated lifestyle it represents,' said Greg Scott, Chief Executive Officer.

'The inspiration for the name of the new concept is Neda Mashouf, their Vice Chairman, who is, and has been, their muse for over 20 years. Her eclectic, sexy and sophisticated style clearly represents the bebe design aesthetic,' continued Scott.

bebe currently operates a bebe accessory concept as a side by side store in Lenox Mall, Atlanta, Georgia and is in negotiations with several key developers to open a stand alone Neda by bebe accessory location next spring. Depending on the new location's performance, they anticipate opening additional Neda by bebe locations in fiscal 2007.

bebe stores inc designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT and bebe O names. bebe currently operates 224 stores, of which 170 are bebe stores, 19 are bebe outlet stores and 35 are BEBE SPORT stores. These stores are located in the United States, Puerto Rico and Canada.

bebe stores inc

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