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UJ – the pursuit of '3F's' - the perfect Fit, Fabric & Finish
Feb '10
In Spring 2010, UNIQLO jeans are entirely renewed. Introducing “UJ”, the new jeans brand that change jeans.

UJ stands for the 3 fundamental qualities of the perfect pair of jeans; Fit, Fabric and Finish. Never compromising on those “3 F's”, UJ also offers new standard of jeans quality, design and price to worldwide customers, breaking free from convention. The first season of UJ begins with 54 styles of new jeans from authentic 5 pockets through the playful designed jeans of the latest trend.

Jeans are being transformed at UNIQLO this spring with the launch of the new jeans brand. “UJ”, the new generation jeans. This new brand pursues the ultimate value in jeans, for now and the future.

Fit, Fabric and Finish are the fundamental qualities people want from a perfect pair of jeans. While pursuing these 3F's, UJ also keeps defining jeans of the new generation in its quality, design and price breaking free from jean's history and tradition.

FIT: Wide variety of fits to ensure any customer can find their own perfect pair
FABRIC: Fabrics and detailing to amaze the world's greatest jeans lovers
FINISH: Upgraded sewing, wash & finish with Japanese jeans making technologies

Along with the authentic 5 pocket jeans, UJ will release new designed jeans every month, offering customers the chance to try out jeans of the latest fashion trends with unique twists and touches.

With 54 new UJ styles on offer this spring, anyone should be able to find their perfect pair.


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