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KKCL unveils Y-Fi stitch - never before by LawmanPg3

19
Feb '10
KKCL launches its unique Y-Fi stich under one of its flagship brands LawmanPg3. This will further rejuvenate the brand and enhance the market position of Kewal Kiran in denim industry as a whole. As we are one of the prestigious franchisees of the company, we are launching Y-Fi range in Mumbai .

This limited and exclusive edition would be available only in 89 K-Lounge stores spread across the country. In a couple of weeks, the collection would also be available in MBOs and large format stores who are our channel partners.

Before you buy your next pair of jeans, check out the Y-Fi range of LawmanPg3 (a lifestyle brand from Kewal Kiran Clothing Limited). Y-Fi stitch is a designer stitch developed by LawmanPg3 brand with 60 warp by 60 weft, stitched 60 counts in 60 seconds. The innovative stitch adds a new design element to the denim-wear.

LawanPg3 inventing its new seasonware, stumbled upon a hereto untouched design element. - the stitch -that bonded the denim fabric into the fabled pair of jeans. Experimenting with various needles, threads, and sewing machines emerged the macho-looking Y-Fi Stitch. The pre-booking for the new design was done in thousands within couple of weeks of its pre-launch.

The Y-Fi Collection
The 11 styles, in shades of blue, green and grey in Y fit (basically low-waist, straight and slim). A combination of light sand blast and 2-D whiskers to a eco-friendly decieze wash, keeping the fabric quality and construction in its purest form to give the product a strong sense of identity. The Y-Fi collection is being unveiled on 20th February 2010 at 5.30 pm at 80 K-Lounge and LawmanPg3 brand stores across the country.

Vikas Jain, Director, KKCL says "Mostly designers work on the fabric, cuts, looks, adding designs and other ornamental motifs to enhance the appeal of jeans. Making a stitch fashionable! This is an innovation. This is first of its kind in denim industry and will remain as one of the best innovation of the company and we Target to sell million units in the next 3 years. Since we have the first mover advantage, Margins will be good for the brand realization.”

Why Y-Fi?
Y-Fi - Young Fashion for 'i' - the person and the image. The 'I' that needs something new and novel, time and again. The 'eye' of the needle, a stitch to immortalise the Generation-Y. Shri Vikas Jain avers "Generation Y is the largest youth population today - tech-savvy, highly communicative, natural multi-taskers -just like our new stitch. So we dedicate this stitch to Gen-Y and we have protected this design under the Trademarks Act and we have also registered and gone for patent rights of other similar stitch designs.”

Lawman- the lifestyle apparel brand from Kewal Kiran Clothing Limited has always presented club-wear in a new light.LawmanPg3 is a version designed for the demands of current generation.

Traditionally Lawman has modestly presented its innovations in design, style and wear. For example, DIAGS(natural stretch concept) - an innovation in fabric usage to deliver a comfortably hugging stretch, Fume wash and Camel-skin wash - innovations in delivering a soft yet designer looking wash to the denim-wear, Recycle denim - another innovative style, AutoReverse shirts on printed and yarn dyed fabrics.

Kewal Kiran Clothing Limited


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