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Visionaire 47 & fragrance maker IFF together for art works
08 Nov '05
2 min read
Visionaire 47 TASTE is a groundbreaking collaboration with International Flavors & Fragrances Inc (IFF).
This is combining the scientific and creative talents of the world's leading flavorists, contemporary artists, chefs, and photographers. Together, they've created works of art that stretch the sensual boundaries of the imagination by simultaneously engaging the viewer's eyes and tongue.
Visionaire 47 TASTE uses taste-film technology (developed by Biotec Films) – much like the popular breath films on the market – to deliver completely unprecedented flavors to the mouth. Each taste, such as Orgasm, Guilty, and Mother, is accompanied by an image interpreting the concept.
Some tastes are easy to identify, while others are highly conceptual. This may be the first time that flavor has ever been used as a pure art medium, without concern for convention or application and detached from its connection to food.
Contributors to Visionaire 47 Taste include master chefs Heston Blumenthal and Ferran Adrìa; photographers Bruce Weber, David Sims, Nobuyoshi Araki, Sølve Sundbø; artists Yoko Ono, Thomas Demand, Vik Muniz, Jenny Holzer, Karen Kilimnik, Gary Hume, Richard Phillips; surfing star Laird Hamilton and Flavorists Kevin Miller, Cathianne Caiazzo, Guinevere de la Marguerite, Marion Sudol, Mauricio Poulsen, John Wright, Julie Atkinson, Michael Zampino, Martin Ongteco, Helen Burnett, and perfumer Christophe Laudamiel.
This is combining the scientific and creative talents of the world's leading flavorists, contemporary artists, chefs, and photographers. Together, they've created works of art that stretch the sensual boundaries of the imagination by simultaneously engaging the viewer's eyes and tongue.
Visionaire 47 TASTE uses taste-film technology (developed by Biotec Films) – much like the popular breath films on the market – to deliver completely unprecedented flavors to the mouth. Each taste, such as Orgasm, Guilty, and Mother, is accompanied by an image interpreting the concept.
Some tastes are easy to identify, while others are highly conceptual. This may be the first time that flavor has ever been used as a pure art medium, without concern for convention or application and detached from its connection to food.
Contributors to Visionaire 47 Taste include master chefs Heston Blumenthal and Ferran Adrìa; photographers Bruce Weber, David Sims, Nobuyoshi Araki, Sølve Sundbø; artists Yoko Ono, Thomas Demand, Vik Muniz, Jenny Holzer, Karen Kilimnik, Gary Hume, Richard Phillips; surfing star Laird Hamilton and Flavorists Kevin Miller, Cathianne Caiazzo, Guinevere de la Marguerite, Marion Sudol, Mauricio Poulsen, John Wright, Julie Atkinson, Michael Zampino, Martin Ongteco, Helen Burnett, and perfumer Christophe Laudamiel.
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