'Fashion Futures' explores fashion in 2025

27 Feb '10

4 min read

The prosperous world of Techno-Chic has benefited from an early switch to a low-carbon economy and huge technological investment. 3-D body scanners allow people to “try on” clothes in virtual mirrors. Modular clothing, produced by machines in China, is customised in store to individual taste. The latest craze is “Chameleon” clothing, a military spin-off, offering a blank canvas which can change colour and style, programmed to mimic the celeb of the moment. Clothes are designed to biodegrade or be reused.

In Patchwork Planet, the world has fragmented into competing blocs with rapidly changing fashions inspired by religious and cultural ideals. Western clothes are banned in much of the Middle East. Resource shortages have driven innovation: garments can be “grown” from bacterial cellulose. Clothes are designed to be zipped, tucked and strapped to create many different looks, and post-purchase services allow owners to update them in line with the latest local trend.

Endorsements of Fashion Futures
"Fashion Futures makes an important contribution to the longer-term sustainability of clothing production. By providing four provocative scenarios of future worlds in 2025, Fashion Futures can help companies develop responses to key social and environmental challenges". Mike Barry, Head of Sustainable Business, Marks & Spencer.

"Companies need to be seeding innovation and new ideas now in order to thrive in a resource constrained world. We need thought-provoking research like Fashion Futures to help us collaborate and advocate for the right future solutions around the most important issues on sustainability." Hannah Jones, Vice President, Sustainable Business and Innovation, Nike Inc.

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