PUMA's contracted players to endorse Powercat 1.10 Boot

02 Mar '10

5 min read

PUMA's contracted Italian players will endorse the Powercat 1.10 Boot, which uses PUMA 3D Power Shooting Technology delivering unique rebound properties. The Springtech foam in the gills enhances every shot by putting extra power behind the ball as it catapults off the shoe. That means the boot intentionally does not absorb the typical amount of energy on ball impact, which instead allows you to release more power with every shot. The kicking area is made of soft, thin leather and a synthetic microfiber around the quarter area keeps the boot lightweight and easy to perform in. The bladed studs are configured to ensure smooth ground penetration and pressure distribution as well as maximum traction and maneuverability.

The uniform was introduced in Coverciano, Florence before Italy play their first-ever friendly match against PUMA sponsored Cameroon, which takes place in Monaco on March 3, 2010. The Puma players of the Italian national team were on hand in Coverciano to showcase the new strip and were joined at the unveiling by head coach Marcello Lippi and PUMA's Chief Commercial Officer Stefano Caroti.

PUMA also debuted a special edition PUMA Italia Lacelet, a collectable shoe lace designed with the team's iconic azzurro blue. The Lacelet joins a collection of shoe laces that PUMA created for this World Cup year that will be used as a fundraising lever for PUMA's charitable partner United Nations Environment Programme (UNEP). A portion of the profits from the sale of the Lacelets will be allocated to programs that support biodiversity worldwide, via UNEP's International Year of Biodiversity 2010 campaign.

PUMA AG

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