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Wilhelmina in search for bright new junior modeling star
05
Mar '10
To help launch NEXT DIRECT in the US, Wilhelmina Models is partnering with this favorite British brand in a coast-to-coast search for a bright new junior modeling star – aged 4 to 7 years.

From now until March 15, 2010, THE NEXT DIRECT CHILDREN'S MODEL COMPETITION 2010 invites US parents or legal guardians to submit pictures of their children or legal wards for public online voting at Facebook.com. The fifty contestants who amass the most votes by the closing date (March 15) will be flown to Los Angeles, California for a fun-packed two-day finals event at Universal Studios on April 24 and 25.

At this event, the overall winner will be selected by a judging panel drawn from top executives at Wilhelmina and Next on the basis of photographs taken during the program of activities, together with an ability to represent the spirit of the Next brand as well as work confidently in front of a camera within a fashion setting.

Up for grabs is an exceptional prize: a $100,000 college scholarship fund, plus a one-year modeling contract with Wilhelmina Models. In addition, the winner will participate in a fashion photo shoot for Next.

Next is one of Britain's leading fashion names, specializing in quality, stylish but affordable clothing and accessories for men, women and children. In addition to over 500 stores in the UK, and 170 others in Europe and Asia, Next is already the biggest fashion e-tailer in Europe. The brand is now available to home shoppers stateside, online.

Wilhelmina Models is celebrated as the agency that helped launch the careers of Sarah Michelle Gellar, Katherine Heigl, Natalie Portman and Amanda Seyfried. This competition presents a unique opportunity to find America's next "it" boy or girl for the children's division, Wilhelmina Kids.

• Fifty finalists will be flown to Los Angeles, CA for a two day trip and party at Universal Studios along with 1 parent or guardian.
• The Grand Prize winner will receive a $100,000 college scholarship fund, a one-year modeling contract with Wilhelmina Models, and will participate in a fashion photo shoot with Next Retail Limited.

Wilhelmina Models, which was founded by supermodel Wilhelmina Cooper in 1967, represents more than 1,000 models in their New York, Los Angeles and Miami offices. In 2008, the agency became the first modeling company to go public. The agency has launched the careers of many superstars, including Angelica Huston, Whitney Houston and Lauren Hutton as well as Mark Vanderloo, Gabriel Aubry, Alexandra Richards, Theodora Richards and more.

Wilhelmina Models


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