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Dessy to produce Cynthia Rowley Bridesmaids line

10
Mar '10
The Dessy Group, a leading manufacturer of bridesmaid dresses and bridal apparel, announced a partnership with top American fashion designer Cynthia Rowley to produce Cynthia Rowley Bridesmaids, an exclusive collection of designer bridesmaid dresses.

Inspired by Rowley's runway line, Cynthia Rowley Bridesmaids dresses are designed for both day and evening weddings, and can be worn long after the reception. Design elements taken directly from Rowley's eponymous ready-to-wear collection include tulle skirts and drop-waist silhouettes. “We wanted to bring a chic sensibility to bridesmaid dresses – a look that is pretty yet sophisticated,” said Cynthia Rowley.

The line consists of floor and tea length dresses in fabrics including duchess satin, cotton sateen and tulle. “Rowley's modern silhouettes and rich fabrics are complemented by our signature array of color choices, and are sure to be a centerpiece to any wedding celebration,” said Alan Dessy, chief executive officer of The Dessy Group.

Wedding Color Coordination – From Inspiration to “I Do”

To make wedding color selection and coordination even easier, the Dessy Web site features a special section dedicated to PANTONE WEDDING, a collection of tools including the PANTONE WEDDING color guide, perfectly matched paper swatch cards and online Style Boards, to help brides select accompanying apparel for their attendants.

The PANTONE WEDDING Color Guide includes over 190 colors that provide inspiration for brides to develop unique color themes and express their creative vision for that all-important day. Small enough to fit inside a purse, the guide can be carried on shopping trips to eliminate color guesswork and aid in color coordination.

Brides can also create interactive Style Boards to help them choose their wedding colors and accompanying bridal apparel. To create the perfect Style Board, brides can browse over 190 PANTONE WEDDING Colors, select from all Dessy bridal apparel and accessories or import wedding and inspirational images from the Web. Brides will be able to create Style Boards featuring the Cynthia Rowley Bridesmaids collection beginning in late spring 2010.

Once a Style Board is created, it can be saved for later viewing and editing. Brides can also send completed Style Boards to others via email and can publish their Style Board to wedding Web sites and blogs. Each Dessy product in a saved Style Board links to the product details page so that brides and attendants can easily find and purchase items.

The Dessy Group


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