Home / Knowledge / News / Fashion / Dessy to produce Cynthia Rowley Bridesmaids line

Dessy to produce Cynthia Rowley Bridesmaids line

Mar '10
The Dessy Group, a leading manufacturer of bridesmaid dresses and bridal apparel, announced a partnership with top American fashion designer Cynthia Rowley to produce Cynthia Rowley Bridesmaids, an exclusive collection of designer bridesmaid dresses.

Inspired by Rowley's runway line, Cynthia Rowley Bridesmaids dresses are designed for both day and evening weddings, and can be worn long after the reception. Design elements taken directly from Rowley's eponymous ready-to-wear collection include tulle skirts and drop-waist silhouettes. “We wanted to bring a chic sensibility to bridesmaid dresses – a look that is pretty yet sophisticated,” said Cynthia Rowley.

The line consists of floor and tea length dresses in fabrics including duchess satin, cotton sateen and tulle. “Rowley's modern silhouettes and rich fabrics are complemented by our signature array of color choices, and are sure to be a centerpiece to any wedding celebration,” said Alan Dessy, chief executive officer of The Dessy Group.

Wedding Color Coordination – From Inspiration to “I Do”

To make wedding color selection and coordination even easier, the Dessy Web site features a special section dedicated to PANTONE WEDDING, a collection of tools including the PANTONE WEDDING color guide, perfectly matched paper swatch cards and online Style Boards, to help brides select accompanying apparel for their attendants.

The PANTONE WEDDING Color Guide includes over 190 colors that provide inspiration for brides to develop unique color themes and express their creative vision for that all-important day. Small enough to fit inside a purse, the guide can be carried on shopping trips to eliminate color guesswork and aid in color coordination.

Brides can also create interactive Style Boards to help them choose their wedding colors and accompanying bridal apparel. To create the perfect Style Board, brides can browse over 190 PANTONE WEDDING Colors, select from all Dessy bridal apparel and accessories or import wedding and inspirational images from the Web. Brides will be able to create Style Boards featuring the Cynthia Rowley Bridesmaids collection beginning in late spring 2010.

Once a Style Board is created, it can be saved for later viewing and editing. Brides can also send completed Style Boards to others via email and can publish their Style Board to wedding Web sites and blogs. Each Dessy product in a saved Style Board links to the product details page so that brides and attendants can easily find and purchase items.

The Dessy Group

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Jul 2021

French Parliament passes law to apply 'carbon labels’ to garments

The French Parliament recently approved a climate bill that will...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Global economy projected to grow at 6% in 2021, 4.9% in 2022: IMF

The IMF recently projected the global economy to grow at 6 per cent...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Prime Content| Why is home textile sourcing shifting from Pak & China to Bangladesh?

Buyers in the US, EU and UK are shifting their textile sourcing from...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

India-EU Summit, Representatives

India-EU Summit

India-EU FTA will provide EU with better access to a huge & rapidly...

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search