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Ashworth Brand 'No. 1' declares Darrell Survey
09 Nov '05
2 min read
California based leading golf wear maker Ashworth Inc announced that it has again been ranked by the prestigious Darrell Survey as the number one brand in shirt usage among golf consumers. This is the tenth consecutive year that the Company has received the number one ranking.
The prestigious Darrell Consumer survey is conducted annually, and this year ranked Ashworth #1 in total shirt usage over all top competitors surveyed in 2005. Additionally, Ashworth captured the largest market share among players in the 0-5 handicap bracket.
"Ashworth is very proud of the fact that golf's core consumers remain loyal to the brand and have continued to elevate Ashworth to the prestigious #1 position for the past decade," commented Randall L. Herrel, Chairman and Chief Executive Officer of Ashworth Inc. "The past 19 years have proven to be very successful for their brand on and off the course, leading the way in fashionable performance sportswear.
Ashworth has remained a favorite among golfers, recognized as the one true authentic golf apparel brand and designed with the true golf enthusiast in mind, as proven by our showing among zero-to-five handicap golfers in the Darrell Survey.
They anticipate a very successful 2006 with launch of men's and women's exciting performance wear AWS (Ashworth Weather Systems), which is making its in-store debut in spring of 2006. This unique 3-layer performance system utilizes highly innovative technical fabrications and treatments specifically designed to enhance play in any climatic condition.
The prestigious Darrell Consumer survey is conducted annually, and this year ranked Ashworth #1 in total shirt usage over all top competitors surveyed in 2005. Additionally, Ashworth captured the largest market share among players in the 0-5 handicap bracket.
"Ashworth is very proud of the fact that golf's core consumers remain loyal to the brand and have continued to elevate Ashworth to the prestigious #1 position for the past decade," commented Randall L. Herrel, Chairman and Chief Executive Officer of Ashworth Inc. "The past 19 years have proven to be very successful for their brand on and off the course, leading the way in fashionable performance sportswear.
Ashworth has remained a favorite among golfers, recognized as the one true authentic golf apparel brand and designed with the true golf enthusiast in mind, as proven by our showing among zero-to-five handicap golfers in the Darrell Survey.
They anticipate a very successful 2006 with launch of men's and women's exciting performance wear AWS (Ashworth Weather Systems), which is making its in-store debut in spring of 2006. This unique 3-layer performance system utilizes highly innovative technical fabrications and treatments specifically designed to enhance play in any climatic condition.
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