On-trend designers' collection at HSN

11 Mar '10

2 min read

The colors of spring are fresh on display on HSN as the multichannel interactive retailer unveils exclusive, on-trend fashions for the season from acclaimed designers as part of its 2010 Spring Fashion Series presented by ELLE. This special event includes the introduction of new collections that are proprietary to the retailer and will be featured March 16-20, including the full launch of American Glamour Badgley Mischka, as well as new offerings from TIMELESS by Naeem Khan and the debut of a unique bold new line of fashion jewelry from Hutton Wilkinson.

"In line with our strategy to become a fashion destination for our customers, HSN will be unveiling an unprecedented line-up of designers and brands mid-March," said HSN's Executive Vice President of Merchandising Lynne Ronon. "This year's fashion series has been our largest to date, providing customers with everything they need to feel good and look great."

This year's Spring Fashion Series marks HSN's eighth on-air event with ELLE, as Malina Joseph, a fashion editor from ELLE, provides commentary on trends, products and tips.

"At ELLE, our fashion philosophy is rooted in both aspiration and acquisition—we want to inspire our readers and then drive them to shop. Our partnership with HSN helps bring this mission to life, and we are thrilled to be a part of its fashion series for the fourth year in a row," said Carol Smith, Senior Vice President, Chief Brand Officer, ELLE.

The Spring Fashion Series features fabulous finds from Naeem Khan (March 16), IMAN (March 16), Hutton Wilkinson (March 17), Sharif (March 17) and an expanded assortment from Badgley Mischka (March 18), as well as Stefani Greenfield (March 19) and Libby Edelman (March 20).

To complement HSN's fashion-related on-air programming this year and to continue to provide customers with a multichannel experience, hsn.com has once again created a "360 Fashion Experience." Another example of HSN's leadership in transactional innovation, this unique, online interactive shopping experience puts the user in complete control with video so extensive that users can direct models to walk on and off the set and spin 360 degrees on command.

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