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Amanda Ross as first ever Global Fashion Director at W Hotels

11 Mar '10
5 min read

Ross was introduced as W Hotels' Global Fashion Director during Mercedes-Benz Fashion Week in New York, where the W brand hosted the 13th season of its Backstage VIP Lounge at Bryant Park. The W Hotels Arrivals Lounge, designed by Slade Architecture in collaboration with Starwood Brand Design and inspired by the experience of arriving to a new destination, was a contemporary cool interpretation on an airport baggage claim that brought to life W's next destinations, including hotels and retreats in Bali, London, Paris, Koh Samui and St. Petersburg. The Arrivals Lounge provided an escape for celebrities, designers, and fashion's elite from the hustle and bustle of backstage, offering cocktails and small bites while high-profile DJs, selected by L'Acqua, spun the hottest tracks from around the world. When she wasn't sitting runway-side, the Arrivals Lounge served as Ross's home base during Fashion Week, where she met with fashion insiders from across the globe.

W Hotels has long been engaged in the world of fashion and was the first to link hotels with fashion when it launched the Backstage VIP Lounge at Bryant Park 13 seasons ago. In 2009, W for the first time had a presence at Paris Fashion Week in anticipation of the soon to open W Paris – Opera in early 2011. Over the years, W has collaborated with some of fashion's most elite, including Michael Kors, Diane von Furstenberg, and Gwen Stefani. Last fall, W formed an exclusive partnership with renowned department store Barneys New York and its creative director Simon Doonan to create an exclusive window display at W New York – Union Square. W has also redefined traditional hotel retailing with the creation of W Hotels The Store, a trendsetting collection of boutique stores that sell designer apparel, jewelry, accessories, home and design items in W Hotels around the world and online. Recently, W Hotels The Store unveiled Global Glam, another industry first, that is inspired by the design of W's newest hotels and retreats. The first Global Glam collection (Fall/Winter 2010) featured exclusive designs for W by Alex and Ani, Foley + Corrina, and Lauren Merkin, while the second Global Glam collection, debuting in stores April 2010, will feature pieces from Rebecca Minkoff, DANNIJO, Dolce Vita and Yumi Kim, among others.

W Hotels Worldwide

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