Home / Knowledge / News / Fashion / Levi's/FADER Fort in Austin

Levi's/FADER Fort in Austin

12
Mar '10
The Levi's brand and The FADER announce their return to Austin for the ninth consecutive year hosting the Levi's/FADER Fort, a festival event showcasing new musical talent. This year's Levi's/FADER Fort runs from March 17 – 20 in Austin and will feature the most exciting bands emerging on the music scene today including Neon Indian, Dum Dum Girls, A-Trak, The Very Best, Dam-Funk, Sleigh Bells, Yelawolf, The Drums, Bomba Estereo, Best Coast, Free Energy, Washed Out, Salem, Fool's Gold, Real Estate and many more special guests. A full list of the highly anticipated Levi's/FADER Fort lineup will be announced closer to the event.

"The Levi's brand has a long history of supporting emerging music and the artists who create it," said Doug Sweeny, vice president of marketing, Levi Strauss Americas. "We are excited to once again partner with The FADER and provide an outlet for music fans to check out talented new artists in a unique festival experience curated by the Levi's brand."

Widely acclaimed as one of the best showcases for new music, The Levi's/FADER Fort has established its presence in Austin as the ultimate retreat for festival-goers from morning to night. This year, in addition to great live music, thousands of attendees at the Levi's/ FADER Fort will experience:

• Local food carts from The Salt Lick Bar-B-Que and Hey Cupcake!
• Levi's Pop Shop with customized clothing and screenprints from Hit + Run
• "Polite in Public" interactive photo booth experience
• The Levi's/FADER Fort Blogger Lounge with computers and internet access provided by Dell
• Customized t-shirt and poster installation designed by Edoardo Chavarin, Founder of Mexico's most popular streetwear clothing company
• The Levi's 501 Happy Hour at 5:01 each day featuring special guests and prizes from sponsors

All purchases made in the Levi's Pop Shop will go towards the Health Alliance for Austin Musicians – a groundbreaking project that provides access to affordable healthcare for Austin's low-income, uninsured working musicians. In addition to the partnership between Levi's and The FADER, associate sponsors this year include Converse, Ray Ban, Pepsi, Southern Comfort, ShockHound and Zynga.

By bringing a unique and vast array of musical performers and entertainers to the festival over the past nine years, the Levi's/FADER Fort has earned a strong reputation for being the "it" place to be in Austin. Previous performances have included The G.O.O.D. Music Showcase with Kanye West, Common and Erykah Badu, Lou Reed, Moby, N.E.R.D., Amy Winehouse, My Morning Jacket, Lupe Fiasco, MIA, and many other artists.

Levi Strauss & Co


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Simon Daplyn,

Simon Daplyn

Switzerland-based Sensient Imaging Technologies is a pioneer with a global ...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search