Home / Knowledge / News / Fashion / Levi's/FADER Fort in Austin

Levi's/FADER Fort in Austin

Mar '10
The Levi's brand and The FADER announce their return to Austin for the ninth consecutive year hosting the Levi's/FADER Fort, a festival event showcasing new musical talent. This year's Levi's/FADER Fort runs from March 17 – 20 in Austin and will feature the most exciting bands emerging on the music scene today including Neon Indian, Dum Dum Girls, A-Trak, The Very Best, Dam-Funk, Sleigh Bells, Yelawolf, The Drums, Bomba Estereo, Best Coast, Free Energy, Washed Out, Salem, Fool's Gold, Real Estate and many more special guests. A full list of the highly anticipated Levi's/FADER Fort lineup will be announced closer to the event.

"The Levi's brand has a long history of supporting emerging music and the artists who create it," said Doug Sweeny, vice president of marketing, Levi Strauss Americas. "We are excited to once again partner with The FADER and provide an outlet for music fans to check out talented new artists in a unique festival experience curated by the Levi's brand."

Widely acclaimed as one of the best showcases for new music, The Levi's/FADER Fort has established its presence in Austin as the ultimate retreat for festival-goers from morning to night. This year, in addition to great live music, thousands of attendees at the Levi's/ FADER Fort will experience:

• Local food carts from The Salt Lick Bar-B-Que and Hey Cupcake!
• Levi's Pop Shop with customized clothing and screenprints from Hit + Run
• "Polite in Public" interactive photo booth experience
• The Levi's/FADER Fort Blogger Lounge with computers and internet access provided by Dell
• Customized t-shirt and poster installation designed by Edoardo Chavarin, Founder of Mexico's most popular streetwear clothing company
• The Levi's 501 Happy Hour at 5:01 each day featuring special guests and prizes from sponsors

All purchases made in the Levi's Pop Shop will go towards the Health Alliance for Austin Musicians – a groundbreaking project that provides access to affordable healthcare for Austin's low-income, uninsured working musicians. In addition to the partnership between Levi's and The FADER, associate sponsors this year include Converse, Ray Ban, Pepsi, Southern Comfort, ShockHound and Zynga.

By bringing a unique and vast array of musical performers and entertainers to the festival over the past nine years, the Levi's/FADER Fort has earned a strong reputation for being the "it" place to be in Austin. Previous performances have included The G.O.O.D. Music Showcase with Kanye West, Common and Erykah Badu, Lou Reed, Moby, N.E.R.D., Amy Winehouse, My Morning Jacket, Lupe Fiasco, MIA, and many other artists.

Levi Strauss & Co

Must ReadView All

Pic: Shutterstock

Textiles | On 26th Jul 2021

Vietnam opens new rail freight link to Belgium on China-Europe line

Vietnam Railways (VNR) has added a new rail freight link from Vietnam ...

Pic: Shutterstock

Textiles | On 26th Jul 2021

UK launches consultation on scheme for trade with developing nations

The United Kingdom recently launched a consultation on new trading...

Pic: Shutterstock

Textiles | On 26th Jul 2021

Prime Content| Rising demand to positively impact Australian wool exports: TexPro

Australian wool exports are expected to grow in the current season...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Thomas Ong P S, NanoTextile

Thomas Ong P S

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj

Samshek is a fashion forward tech brand which combines digital experience...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search