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Levi's/FADER Fort in Austin

Mar '10
The Levi's brand and The FADER announce their return to Austin for the ninth consecutive year hosting the Levi's/FADER Fort, a festival event showcasing new musical talent. This year's Levi's/FADER Fort runs from March 17 – 20 in Austin and will feature the most exciting bands emerging on the music scene today including Neon Indian, Dum Dum Girls, A-Trak, The Very Best, Dam-Funk, Sleigh Bells, Yelawolf, The Drums, Bomba Estereo, Best Coast, Free Energy, Washed Out, Salem, Fool's Gold, Real Estate and many more special guests. A full list of the highly anticipated Levi's/FADER Fort lineup will be announced closer to the event.

"The Levi's brand has a long history of supporting emerging music and the artists who create it," said Doug Sweeny, vice president of marketing, Levi Strauss Americas. "We are excited to once again partner with The FADER and provide an outlet for music fans to check out talented new artists in a unique festival experience curated by the Levi's brand."

Widely acclaimed as one of the best showcases for new music, The Levi's/FADER Fort has established its presence in Austin as the ultimate retreat for festival-goers from morning to night. This year, in addition to great live music, thousands of attendees at the Levi's/ FADER Fort will experience:

• Local food carts from The Salt Lick Bar-B-Que and Hey Cupcake!
• Levi's Pop Shop with customized clothing and screenprints from Hit + Run
• "Polite in Public" interactive photo booth experience
• The Levi's/FADER Fort Blogger Lounge with computers and internet access provided by Dell
• Customized t-shirt and poster installation designed by Edoardo Chavarin, Founder of Mexico's most popular streetwear clothing company
• The Levi's 501 Happy Hour at 5:01 each day featuring special guests and prizes from sponsors

All purchases made in the Levi's Pop Shop will go towards the Health Alliance for Austin Musicians – a groundbreaking project that provides access to affordable healthcare for Austin's low-income, uninsured working musicians. In addition to the partnership between Levi's and The FADER, associate sponsors this year include Converse, Ray Ban, Pepsi, Southern Comfort, ShockHound and Zynga.

By bringing a unique and vast array of musical performers and entertainers to the festival over the past nine years, the Levi's/FADER Fort has earned a strong reputation for being the "it" place to be in Austin. Previous performances have included The G.O.O.D. Music Showcase with Kanye West, Common and Erykah Badu, Lou Reed, Moby, N.E.R.D., Amy Winehouse, My Morning Jacket, Lupe Fiasco, MIA, and many other artists.

Levi Strauss & Co

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