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Atmosphere's & The Box - successful fairs

Mar '10
There's strength in numbers, Paris is the obligatory passage for all players in the fashion industry and maintains its leadership in terms of a creative offering.

International brands need the French capital as a window to present their collections and develop notoriety. Buyers are attracted by an offer answering 2 fundamental criteria : meet sure-value brands and discover new labels. This is the reason for the undeniable success of ATMOSPHERE'S and THE BOX which both perfectly meet these requirements.

As essential meeting places, ATMOSPHERE'S and THE BOX offer French and international buyers the surprise of discovering an innovative selection while placing orders with reference brands.

In a clear progression, the 2 trade fairs bustled with activity over 4 days and welcomed major French and international order givers : department stores like Bloomingdale's, Neiman Marcus, La Rinascente, Harvey Nichols, Isetan, Takashimaya, Galeries Lafayette, Printemps, Bon Marché, Franck&Fils, … select shops like Anthropology, Bus Stop, AB 33, Abou d'Abi Bazar, Pom, … The orders taken echoed the image of visitor attendance, attaining records such as the 600,000 US$ order total written by a brand on the mezzanine at THE BOX ! America returned to the list of the top 5 countries visiting and the strong presence and size of orders placed by Italian, Japanese, Spanish and Belgian buyers proved that the economic crisis may soon be over. We also note that Korean buyers visited both fairs in large numbers.

ATMOSPHERE'S and THE BOX, key fixtures in Paris' fashion trade fair offer, reinforce their reputation with this "record" season. Our next appointment is October 1st to 4th at the Tuileries and Pavillon Cambon, without forgetting THE BOX New York in mid-September, all demonstrating the force and impact of PRET A PORTER PARIS on the international fashion trade fair landscape.


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