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Fashion house Kenneth Cole & Syratech sign licensing contract

09
Nov '05
Men's & women's latest fashion provider Kenneth Cole Productions Inc and Syratech Corporation announced that they have entered into a licensing agreement for Syratech to produce a home collection under the Kenneth Cole Reaction brand name.

The line will debut at the New York Tabletop Market and will be available in the housewares department of better department and specialty stores in the Spring of 2006.

A national print campaign in home and shelter magazines will support the launch.

Paul Blum, President of Kenneth Cole said, "They are enthusiastic about entering into the home market and look forward to a great partnership with Syratech. The addition of this category to the Kenneth Cole Reaction business further establishes it as a full lifestyle brand."

"The Kenneth Cole Reaction Home line brings a designer name with a total lifestyle approach to the housewares floor for the first time," stated Co-Chief Executive officers Greg Hunt and Alan Kanter in a joint statement. "The brand brings a metropolitan point of view that is relevant and aspirational to today's consumer."

The Kenneth Cole Reaction Home line is presented in three collections that are named Chic-er by the Dozen, Take Out and A la Carte.

The Chic-er by the Dozen collection is designed for entertaining and includes dinnerware sold in six-packs by piece, allowing the consumer to purchase only what they need (for example six dinner plates or six dessert plates).


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