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Nuance opens five new stores at Toulouse airport

Mar '10
The Nuance Group has inaugurated the first five stores at Toulouse-Blagnac Airport. The offer comprises a total of 700 square metres of shop floor dedicated to a luxurious offer of perfume & cosmetics, liquor, tobacco and confectionery, sunglasses, jewellery, watches and souvenirs. The layout of the main tax free stores follows Nuance successful “World of ...” concept with distinct areas for each product category. A world première is the “Armagnothèque”, featuring a superb vintage selection of the local spirit.

The tax free shopping area at Toulouse-Blagnac's newly opened Terminal D is grouped around the central waiting area, designed in the style of a village square and called “La Place”.

With a 10 metre open front towards the square, the 200 square metre area dedicated to liquor, tobacco and fine food features actively invites visitors to come and browse. Clearly segmented areas for liquor (100 square metres), tobacco (40 square metres) and find food (60 square metres) facilitate navigation.

Strong local offer of wine, spirits and fine food

There is a strong local touch to the design of the fine food section, in particular. Two well-known brands from Southern France mainly offering foie gras form the centrepiece of the offer. The liquor section features an impressive selection of some 80 different varieties of wines of all price points from the south-west of France including Cahors, Buzet, Fronton or Marcillac.

A real novelty, both for airport and downtown retailing, is the world's first dedicated Armagnac concept called “Armagnothèque”. Armagnac, sometimes dubbed the Gascogny version of cognac, is a typical local brandy produced from grapes. The “Armagnothèque” aims at offering a broad selection of the best brands and vintages going back as far as 1897.

An impressive beauty offer

Opposite the store for liquor, tobacco and fine food, 300 square metres of shop floor are dedicated to a luxurious beauty offer featuring wall bays for all the well-know luxury brands as well as an entire shop-in-shop dedicated to L'Occitane, the local wellness favourite.

There is a distinct men's area grouped around a skincare bar as well as an entire section dedicated to new and exciting products, make-up sets, skin-care sets etc. A true novelty in the field is the “Mascara Tower”, a display uniquely dedicated to one of the make-up essentials most universally used.

In addition to these two main shops, Nuance also operates a “Tentation” concept featuring sunglasses, jewellery and watches on 84 square metres; a temporary “Spirit of Toulouse” destination concept (54 square metres); and a “SWIFT” gate shop (50 square metres) offering a selection of best sellers.

Andrea Belardini, CEO Europe, The Nuance Group, said: “I am delighted to be starting up this operation in close partnership with Toulouse Airport and I look forward to going from strength to strength in shaping a truly attractive and unique retail offer for Toulouse that will delight passengers.”

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