Advantex inks deal with Aeroplan & CIBC

17 Mar '10

4 min read

"Aeroplan is always looking for new and relevant ways that we can provide additional benefits to both our members and our partners," said Steve Allmen, Vice President, Business Development, Aeroplan. "Our partnership with Advantex will enable Aeroplan to broaden the reach of our program across the country, offering members more options to earn miles every day. This also provides merchants with a compelling opportunity to incentivize new and exiting customers to do business with them. We look forward to working closely with Advantex to make this new initiative a great success for everyone."

Coinciding with signing a multi-year agreement with Aeroplan, Advantex is pleased to announce that it has signed an amendment to its agreement with Canadian Imperial Bank of Commerce (CIBC).

As the result of the amended agreement, the holders of CIBC Visa Infinite credit cards will be able to earn bonus Aeroplan Miles or CIBC rewards when they use their cards to make purchases at retail merchants participating in the CIBC Advantex programs. At retail merchants participating in both the CIBC Advantex program and the Aeroplan retail program, CIBC Aerogold Visa Infinite cardholders who use that card and also swipe their Aeroplan loyalty card will have the ability to earn triple Aeroplan Miles for every dollar spent.

"We have had a mutually beneficial relationship with CIBC for more than 13 years and together we have created a leading loyalty marketing program in Canada," said Kelly Ambrose, Chief Executive Officer and President of Advantex. "We are energized to be launching the extension of the CIBC Advantex program to retail merchants."

Advantex Marketing International Inc

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