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Mudd Jeans launches hip line 'Delicious Curves'

09 Nov '05
2 min read

Staying true to the Mudd Jeans mission, 'To provide the junior market with a fresh, hip line', Mudd Jeans introduces their new denim collection, Delicious Curves by Mudd.

This sexy line, designed especially to flatter the curvy girl aged 15 to 24, features the renowned Mudd fit and flare, comes in seventeen (17) designs and features fabulous embellishments such as crystals, lace trim, embroidery, bleaching, and tacking - elements not often found in jeans at the moderate price point. It will be available in-stores nationwide beginning November 2005 and will retail at reasonable and affordable prices ($29.99 - $38).

As the leading junior jeans brand, Mudd now greatly expands its reach with Delicious Curves and continues its strong commitment to empower girls and celebrate the diversity of teens in America today.

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Mudd was started in 1995 with the purpose of providing the junior market with a much needed fresh hip line. With its trademark Mudd flare, in a variety of washes and leg openings, and its unparalleled amazing fit, Mudd jeans were an immediate sensation - adored by girls and applauded by the industry for offering the teen consumer a quality product specifically designed to celebrate the diversity that exists among today's younger generation.

Mudd has since evolved into an international lifestyle brand with sixteen licensees offering everything from shoes to hats in the USA, Canada, Europe, Asia and Latin America. The company is presently valued at $500 million wholesale and $1 billion at retail.

Mudd Jeans

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