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John Players embarks on new journey with Ranbir Kapoor

19
Mar '10
In its endeavor to celebrate the joy of fashion, John Players, the youth fashion brand of men's apparel from ITC, embarked on a new journey with Ranbir Kapoor by announcing the launch of its new advertising campaign. Reinforcing its connect with the style conscious youth, the advertising campaign, featuring Ranbir Kapoor, brings vividly alive both the personality of the brand and the vibrant new range. Adding to the spirit of celebration, Ranbir Kapoor in his inimitable style dazzled the ramp while presenting the exquisitely designed John Players' Spring Summer Collection 2010. The platform was also used to launch the new brand logo, which wears a more contemporary look to connect with its audience.

Scheduled to be launched in April this year, the advertising campaign, which is simple and clean, captures the various moods of Ranbir and his effortlessly cool persona. Speaking on the occasion, ITC's Divisional Chief Executive, Mr. Atul Chand said, “With Ranbir, we plan to strengthen John Players's connect with the youth and the foundation has been laid with the launch of new brand logo. John Players' new logo reflects the evolution of the brand in keeping with the changing consumer attitudes. I'm particularly happy that the “New Face of Cool” for John Players, Ranbir is unveiling the new John Players' Spring Summer Collection 2010 in person which also marks his commitment for the brand.”

“As a youth icon, Ranbir is a trend-setter and appeals to a young audience. His style, charisma and attitude are reflected in the sentiments of millions of young Indians who aspire to be fashionable and trendy. He brings with himself a refreshing new look which we believe will go a long way in reinforcing universal appeal for the brand,” he added.

Expressing his excitement, Ranbir Kapoor said, “It is a pleasure to be associated with John Players, a strong brand in its segment that understands existing and emerging needs of the fashion conscious youth of today. Moreover, it is wonderful to associate yourself to a brand with whom you are able to relate to. I am able to connect to John Players' ideology of fashion as I feel it's an inherent part of me. The collection this season is cool yet stylish and is perfect for today's go-getter generation.”

“I had fun shooting the John Players spring summer 2010 ad campaign. In fact, I'm very curious to see the reactions to the campaign when it is released. Going forward, I hope to contribute in my own little way to the brand persona and styling,” Ranbir added.

The look for John Players' Spring Summer 2010 is effortless, expressive and vibrant. The collection offers an exotic bouquet of the finest fabrics, hues, cuts, and textures; stirring up an energetic and enchanting cocktail of 'fun with fashion' and 'playfulness with style'.

ITC Ltd


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