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Twiggy London keenly resonates with HSN customers
23 Mar '10
2 min read
HSN, a leading interactive multichannel retailer, announces its partnership with legendary fashion icon, supermodel, actress, singer, businesswoman, author, mother and face of an entire generation, "Twiggy." Twiggy will launch her own lifestyle brand of apparel and accessories called "Twiggy London," exclusively on HSN.
"I am excited to partner exclusively with HSN and draw on the network's expertise in building brands. This collection will be my first launch in the U.S. It is a true lifestyle collection that makes dressing easy and age appropriate. No matter what your age, you can always look stylish and on trend!" said Twiggy.
"Twiggy London" will bring the icon's internationally recognized aesthetic to HSN through a collection of effortless everyday looks embodying the element of "London chic" that defines her own personal style. The exclusive new collection will feature apparel, accessories and shoes, including blouses, jackets and versatile handbags in bold colors, all at accessible price points.
"We are thrilled to have international icon Twiggy join HSN. Her addition reinforces our strategy of bringing in brand partners who embody style and personality, communicate a multifaceted life and create a lifestyle brand that keenly resonates with our customers," said Mindy Grossman, CEO of HSN, Inc. "We look forward to seeing a fashion symbol like Twiggy celebrate women of all ages, and engage and share with them her inspiration behind 'Twiggy London.' "
Twiggy became a household name in the 1960's, gracing covers of fashion magazines across the globe. She has received two Golden Globe awards and a Tony Awards nomination for various acting roles, has written several books and most recently appeared on "America's Next Top Model" as a judge. Twiggy continues her modeling career and has become an authority in the fashion industry.
The Twiggy London collection will debut at midnight-2am, 11am-1pm and 9pm-11pm on April 3 on HSN and hsn.com.
"I am excited to partner exclusively with HSN and draw on the network's expertise in building brands. This collection will be my first launch in the U.S. It is a true lifestyle collection that makes dressing easy and age appropriate. No matter what your age, you can always look stylish and on trend!" said Twiggy.
"Twiggy London" will bring the icon's internationally recognized aesthetic to HSN through a collection of effortless everyday looks embodying the element of "London chic" that defines her own personal style. The exclusive new collection will feature apparel, accessories and shoes, including blouses, jackets and versatile handbags in bold colors, all at accessible price points.
"We are thrilled to have international icon Twiggy join HSN. Her addition reinforces our strategy of bringing in brand partners who embody style and personality, communicate a multifaceted life and create a lifestyle brand that keenly resonates with our customers," said Mindy Grossman, CEO of HSN, Inc. "We look forward to seeing a fashion symbol like Twiggy celebrate women of all ages, and engage and share with them her inspiration behind 'Twiggy London.' "
Twiggy became a household name in the 1960's, gracing covers of fashion magazines across the globe. She has received two Golden Globe awards and a Tony Awards nomination for various acting roles, has written several books and most recently appeared on "America's Next Top Model" as a judge. Twiggy continues her modeling career and has become an authority in the fashion industry.
The Twiggy London collection will debut at midnight-2am, 11am-1pm and 9pm-11pm on April 3 on HSN and hsn.com.
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