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M&S to introduce new faces for spring/summer ads
24 Mar '10
4 min read
The new food ad airs on 26 March on ITV at 7.45pm. This is the first of almost 20 different executions which will air between March and December 2010. Each ad will take a different theme – some focusing on seasonal occasions while others will take a broader view of the variety of food on offer at M&S. All the ads will focus however on the quality, provenance, sourcing, price and ethics behind M&S food.
The womenswear TV ad will be a 50 second version, with a 90 second available to view on the retailer's website. The ad will air at 7.45pm on Wednesday 24 March on ITV. This will be followed by a second phase of the campaign focusing on Summer ranges in May which will be billboard and print only.
The womenswear TV ad will be a 50 second version, with a 90 second available to view on the retailer's website. The ad will air at 7.45pm on Wednesday 24 March on ITV. This will be followed by a second phase of the campaign focusing on Summer ranges in May which will be billboard and print only.
Marks and Spencer plc
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