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Art Institutes & ELLEgirl draw fashion design scholarship competition

Nov '05
Teen buying power is the stuff of legends, especially when it comes to clothing. But for some teens, fashion is more than just the urge to splurge on a new outfit.

They're turning their love of fashion into the pursuit of a career in fashion before they even graduate from high school.

To encourage young fashion talent, The Art Institutes and ELLEgirl magazine have launched the Teen Fashion Innovators Search, a scholarship competition which will award more than $230,000 in scholarships to high school seniors interested in pursing a career in fashion design or fashion marketing.

In addition to winning full tuition scholarships, the grand prize-winning students will have an opportunity to attend shows during the February 2006 New York Fashion Week with ELLEgirl editors.

Winning student designs will also be featured on the pages of the magazine.

'Fashion designers are household names to most teens, but now this intense interest has morphed from just buying clothes to wanting to design them,' said Bruce Dempsey, Assistant Vice President of Academic Affairs for The Art Institutes.

Offering a design competition aimed at high school seniors makes sense, says Dempsey, because many high school home ec classes are now geared toward students with a serious interest in fashion.

According to Christina Kelly, Editor-in-Chief of ELLEgirl, 'When they go out into communities to talk to teens, they find that they're very informedabout fashion trends and they're thinking about design with a more critical eye.

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