Home / Knowledge / News / Fashion / Eco-fashion: Consumer needs to be educated
Eco-fashion: Consumer needs to be educated
30
Mar '10
Once considered as the costume of hippies, who used to wear hemp fabrics, today eco-fabrics have come under the global spotlight through cat walks and celebrity endorsements.

Garments made from natural fibres, and dyed in natural dyes, have started filtering into the streets. Despite the growing concern about eco-fashion, there is no major change in the purchase behavior of many consumers.

Green garments might be generating a big buzz, but still more awareness needs to be created among the consumers. Consumers are quite confused regarding the theme 'ecological'.

They are not completely aware of what conditions the apparel satisfies, to term it a eco-friendly garment. No clear instructions are seen on the label of the garment that's informs the shopper about the eco-credentials.

Many retailers sell their products claiming it to be eco-friendly while in reality only a small part of the apparel is such, for instance only the cotton is organic, and the other process of making the garment is ruthlessly damaging to the environment.

Companies involved in manufacturing eco-friendly clothing should be provided adequate subsidies, and support from the Government.

Designers, who create patterns for this clothing, should focus on making the designs timeless, so that the eco-garment remains a 'wardrobe staple', an outfit that remains in the wardrobe of the consumer for many years.

Click here to read the complete article.

Fibre2fashion News Desk - India


Must ReadView All

Cotton production and exports in West Africa. Courtesy: FAS/USDA

Textiles | On 23rd Oct 2018

Record cotton production to drive West Africa exports

Cotton exports from West Africa for 2018-19 are projected to surpass...

Courtesy: Prudence Earl on Unsplash

Textiles | On 23rd Oct 2018

Sri Lanka's textile exports up 4.7% in Jan-July '18

Sri Lanka’s earnings from textiles and garments exports increased by...

Courtesy: Mario Crosta

Textiles | On 23rd Oct 2018

'Global textile machinery market may grow at 14% by 2020'

Analysts have predicted that the global textile machinery market may...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search