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HAT-TRICK for PUMA in Red Dot Design Awards

31 Mar '10
4 min read

The POWER technology in each jersey was constructed using 3D Motion Analysis, a scientific technique that captures and quantifies human movement. This movement data is incorporated into the design of the jersey to ensure each player uses minimal force and energy with every upper body movement. The jersey also uses an engineered mesh, or 'battle skin', that enhances breathability, giving players more comfort and freedom of movement. The collar and arms feature power cutlines, giving the jersey a striking look emphasizing the strength of the chest and arms.

The Red Dot Award: Product Design was presented to PUMA at a ceremony in Essen, Germany on March 2nd, 2010. All winners of the award can use the Red Dot logo on packaging and marketing materials. The award-winning products are put on display before an international public in the Red Dot design museum on the premises of the 'Zeche Zollverein' World Cultural Heritage Site in Essen, Germany.

PUMA

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