Home / Knowledge / News / Fashion / Blowfish Shoes launches its new branded website
Blowfish Shoes launches its new branded website
Mar '10
Blowfish Shoes, a fashion forward shoes and accessory collection, announces the launch of its new branded website and expanded social content pages. The new sections on the website “Blowfish Blog,” “Style,” and “Community” bring Blowfish closer to its customers, allowing them to communicate with the brand on an intimate level.

Blowfish's new blog, “Everything But The Ordinary,” stands by its name. It features unfiltered, up-to-date news, stories, and the best in pop culture from four, hip, unique contributors from all over the country: Elise, Shelby, Lilly, and Jessica. Enticing fashion images and video make every page eager for the eye to discover. Visitors are able to view a range of topics including people, places, fashion, music, art, and of course, shoes.

The “Style” section on Blowfish's new website features the hottest shoes for the season, separated into three distinct categories “Rebel Chic”, “Malibu Pier” and “Warrior Goddess”. Rebel Chic highlights the latest trends for the urban city girl, with an array of several unique styles of boots. Malibu Pier showcases colorful flats for the summer beach girl. Warrior Goddess offers the classic style of the summer sandal with a worldly, celestial twist. Silhouettes include sandals with inventive straps and gorgeous beadwork, in subtle feminine colors. Each page features an interactive shopping experience, allowing the customer to click on a featured item to purchase.

Bridging the customer gap, Blowfish has launched a new community section that allows its customers to communicate through social networking sites, including Twitter and Facebook. The interactive section “Girlcrush”, allows visitors to tweet and discuss their latest innocent admirations for a fellow female with creative prowess and impeccable wit. With links to Youtube, Flickr, Polyvore, Lookbook, and Chictopia, there is truly something for everyone and an ease of communication directly with Blowfish.

“Our customer is our voice,” says owner, Don Weiss. “We wanted to create a platform that allows the Blowfish customers to interact directly with each other. We are really excited to expand our reach on a personal level.”

Blowfish Shoes

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises



Italtex is a leading studio publishing fabric trend-books since 1959....

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search