Home / Knowledge / News / Fashion / Lee introduces its Spring/Summer collection
Lee introduces its Spring/Summer collection
15
Apr '10
Lee Jeans Spring/Summer 2010 collection is inspired by Lee's heritage and the three brand pillars of Lee's history: workwear, western wear and smart looks. Each delivery takes a specific aspect of Lee's innovative past and brings it up to date in look and style.

Union Allers – begins with a fresh take on rich workwear heritage; rejuvenated revivals of the first clothing that the H.D Lee Company made -- two archetypal Lee designs: The Union-All and Whizit Bib.

The Union-All began life in 1913 as a denim jacket and pants sewn together became worker's favourite uniform. Styling inspiration is taken from James Dean's movie “East of Eden”.The Whizit Bib born in 1925 was a next-generation overall, revolutionary for incorporating a hot new invention: the zipper. The Whizit's unrivalled practicality made it an instant hit. Other key pieces from the Lee achieve, like the 401 Jacket and the Carpenter Pant are the heart of this delivery; robust workwear reinvented for the modern fashion consumers.

These refreshed masterpieces are the combination of authenticity and contemporary, fully supported by a range of T-shirts printed with historical worker images, plus hard-wearing worker shirts.

Westerners – is influenced by Lee's American-Western roots and focuses on Western wear. Inspirational garments are Lee's slim Rider jacket 101J, which is introduced in 1931, and the slim-fitting 101 Rider pants: renowned as the best-fitting cowboy jeans on the market. Two silver screen idols inspire the look and attitude: James Dean in “Giant” & Marilyn Monroe in “The Misfits”. Today's Westerners delivery remarks Rider jackets in a variety of finishes and fabrics, mixing them with Western-inspired shirts and slim jeans rich in Lee's DNA detailing, including the iconic Lee asymmetric back pocket , Lazy S stitching, Beltloop construction, rivet positioning on the seams, Hip pocket label, cross tacks and original leather patch.

50s Preppies - Lee's fertile 1950s heritage and launches 50S Preppies. James Dean's movie “Rebel Without a Cause” is the inspiration for menswear while Marilyn Monroe remains the icon: her East Coast casual wardrobe from the 1950s provides a legendary look for the inspiration of the womenswear.

Alongside classic jeans, Lee made “comfort clothes for work and play”, which included smart, non-denim pieces made in twill. The chino emerged as a wonderful alternative to jeans or dress trousers, and the leisure age began. The styling is old school Americana, archetypal preppy. Chinos return in classic fits or with a modern twist.

Rockers – a high summer package is also included in Lee Spring/Summer collection. Bleached and sun-faded effects on cropped denims rub against rock print Tees and checked, and “greaser” shirts celebrate a music festival in hot summer season.

From durable, comfortable denim, to sleek Western styles to smart-casual looks to rock n roll energy, Spring/Summer 2010 collection is definitely a stunning and iconic collection that shows Lee in full bloom.


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search