Home / Knowledge / News / Fashion / Prada to launch 'Jil Sander' economical clothing line
Prada to launch 'Jil Sander' economical clothing line
15
Apr '10
Change is the spice of life and time; the weapon, articulating the same, this time it is not a designer but the brand, Jil Sander, that will launch an economical clothing line, 'Jil Sander Navy'.

Sander, who was born in Germany, made it big in 1980s as she presented the slim-line minimalist suits in most lavish material, especially designed for the upcoming female executive class, highly priced in four figures. After a long lived mayhem with the parent company Prada Group, in 2004, Sander permanently left the label enduring her name.

Currently, Belgian designer, Raf Simons is the Creative Director for the brand and he promises to supervise the new Navy Collection. He said, “I intend to bring in new elements to strengthen and expand the brand, Jil Sander, and for this I will go to great lengths to achieve these targets.”

“Values like purity, minimalism and ease are embedded in Jil Sander Navy. Adding and building on the informal luxury feature, to the brand's best quality gene, while promoting the innovation would widen the scope of the brand.

The line showcases the spirit of casual sportswear, its clear and light fit along with its cost-effective feature. This will serve our purpose and will help reach additional consumers”, said Alessandro Cremonesi, CEO, Jil Sander Group.

The brand will be introduced for spring 2011 and it will be priced at a 30 to 40 percent lower rate, as compared to the Jil Sander collection. Last year, Sander too joined the cheap-chic revolution, where she stated that she was in conversation with Uniqlo, Japan's fashion giant.

Now, seems to be the perfect time to launch the brand as simplicity marks the fashion market. The new Navy collection will consist of less-structured and more informal designs such as, T-shirts, knit dresses, jackets and jeans.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search