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Miraclebody launches search for 'Women Who Shape our Lives'

16
Apr '10
Miraclesuit, the #1 brand in designer fashion shaping swimwear, has launched a line of Miraclebody Jeans, with a patented tummy control feature and innovative shaping construction. In launching this new collection, Miraclebody announces a Search for “Women Who Shape our Lives.” Seeking entries from women who can nominate themselves or others, this contest will honor and share inspirational stories about remarkable women from all walks of life who have made a significant difference.

Miraclesuit swimwear has a 37 year heritage of shaping women. This brand has built its strong reputation by providing innovative fabrics and unique designs to contour, shape, slim and firm the body, giving women confidence in their brand promise to “Look 10 pounds lighter in 10 seconds”.

“We realized swimwear and jeans have a lot in common,” says Jay Feigenbaum, President of both Miraclesuit swimwear and Miraclebody Jeans.

“Both garments have become universal expressions of self-esteem and consumer research shows that proper fit and shaping are of utmost importance to the purchase process and satisfaction for both these categories,” comments Feigenbaum. “Our challenge was to take our expertise in fashion shaping for swimwear and apply and adapt the concepts for a premium denim line.” The collection has a super soft patented Miratex fabric with two times the amount of stretch as most premium denim, a patent-pending tummy control panel, and washes, stitching and design constructions engineered to enhance assets and hide figure flaws.

“At Miraclebody Jeans, we believe in the principle that you don't have to be a size 0 to look and feel great in a pair of designer jeans. Our technology is designed to allow the wearer to look “10 pounds lighter in 10 seconds” just like in our swimwear, and still feel amazingly comfortable and confident.” Product is available in size 2-18, and will soon be available in sizes 18w to 22w.

The denim has been in limited distribution in 2009 and is now expanding and available through e-commerce at www.miraclebody.com. To support this expansion, Miraclebody Jeans has launched a search for “Women Who Shape our Lives”. Winning entrants will receive a trip to NYC, a style consultation from Robert Verdi, a makeover at the Sally Hershberger Downtown salon, an appearance in a PEOPLE StyleWatch ad, and a denim wardrobe. Contest rules on www.weshapewomen.com. Selected entries, videos, and photos will be posted on the website, on Facebook, and shared with national media outlets. Entrants must be received by May 15, 2010.

Miraclebody, Miraclesuit


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