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New Yorker launches Lady Gaga collection

Apr '10
The leading company in young fashion from Brunswick is starting a new cooperation with Universal Music and the Merchandise company Bravado and will be presenting its exclusive Lady Gaga collection from mid May. In all New Yorker stores throughout Europe three T-shirts and two tank tops, featuring the legendary singer, will be available.

Lady Gaga is one of the most enigmatic people around today. The 24-year-old American is simply unstoppable. With songs like Let's Dance and Poker Face, the First lady of Pop has stormed the international charts in the shortest amount of time, winning the Echo award this year in three categories and walking away with two coveted trophies at the Grammy Awards.

Lady Gaga is not only one of the most successful singers and talented songwriters; her eccentric style, flashy stage costumes and the legendary bow hairstyle have also made her one of the coolest fashion icons of our time. Her audacity with outlandish outfits and her individual and provocative style suit New Yorker perfectly, inspiring the fashion company's designers to create an exclusive Lady Gaga collection.

The white Tshirts and tank tops with stylish photo-prints of the singer turn every occasion into glamorous appearance à la Lady Gaga.

We are more than happy to continue our successful co-operation with Universal Music in the additional field of Merchandising. We hope that the Lady Gaga Collection is only the start to a successful partnership and are excited about further co-projects,” states New Yorker Marketing Director Volker Putzmann.

Mokhtar Benbouazza, the Director Marketing & Sales Fashion from Universal Music on the venture: “We are continuously expanding our activities in the field of Merchandising. Launching our brands 'Amplified' and 'Rock'n'Rebellion' was the initial successful step in the right direction. With New Yorker we found a successful partner, who understands the intricacies of the music and fashion mix, reacting accordingly in its stores. There is hardly another brand which displays such a grasp of young trends and we are glad to work together in the future.”


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