Home / Knowledge / News / Fashion / New Yorker launches Lady Gaga collection
New Yorker launches Lady Gaga collection
19
Apr '10
The leading company in young fashion from Brunswick is starting a new cooperation with Universal Music and the Merchandise company Bravado and will be presenting its exclusive Lady Gaga collection from mid May. In all New Yorker stores throughout Europe three T-shirts and two tank tops, featuring the legendary singer, will be available.

Lady Gaga is one of the most enigmatic people around today. The 24-year-old American is simply unstoppable. With songs like Let's Dance and Poker Face, the First lady of Pop has stormed the international charts in the shortest amount of time, winning the Echo award this year in three categories and walking away with two coveted trophies at the Grammy Awards.

Lady Gaga is not only one of the most successful singers and talented songwriters; her eccentric style, flashy stage costumes and the legendary bow hairstyle have also made her one of the coolest fashion icons of our time. Her audacity with outlandish outfits and her individual and provocative style suit New Yorker perfectly, inspiring the fashion company's designers to create an exclusive Lady Gaga collection.

The white Tshirts and tank tops with stylish photo-prints of the singer turn every occasion into glamorous appearance à la Lady Gaga.

We are more than happy to continue our successful co-operation with Universal Music in the additional field of Merchandising. We hope that the Lady Gaga Collection is only the start to a successful partnership and are excited about further co-projects,” states New Yorker Marketing Director Volker Putzmann.

Mokhtar Benbouazza, the Director Marketing & Sales Fashion from Universal Music on the venture: “We are continuously expanding our activities in the field of Merchandising. Launching our brands 'Amplified' and 'Rock'n'Rebellion' was the initial successful step in the right direction. With New Yorker we found a successful partner, who understands the intricacies of the music and fashion mix, reacting accordingly in its stores. There is hardly another brand which displays such a grasp of young trends and we are glad to work together in the future.”

NEW YORKER Group


Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Indonesian textile industry targets exports of $14 bn

Apparel/Garments | On 25th Sep 2018

Indonesian textile industry targets exports of $14 bn

With a January-July 2018 exports figure of $7.74 billion, the...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search