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Eau de Parfum Florale reveals more lavish generosity

Apr '10
This spring, Japanese fashion designer Issey Miyake reveals a bold new variation on his latest fragrance, 'a scent by issey miyake' launched last fall. With even greater femininity and floral opulence, imparting a sensation of enveloping sweetness, 'a scent by issey miyake' Eau de Parfum Florale reveals a more lavish generosity, offering a genuine alternative to the freshness of the Eau de Toilette.

With its original or delicately accented facets, the structure of the Eau de Parfum is inspired by the initial creation but enriched with floral and solar nuances that express femininity with greater warmth. Starting in the top note, Jasmine makes its presence known in a gust of petals.

The lush floral heart blossoms forth as a bouquet featuring Jasmine in a whirlwind of Rose, Hyacinth, Peony and Ylang, enhanced by "peach fuzz" effects or floral nectars, plus a vibrant luminosity intensified by Galbanum.

The alchemy of the base note is delineated by woody notes of patchouli, ambrox and moss, their subtlest facets unveiled with incomparable delicacy. This exquisitely nuanced composition was orchestrated by a different perfumer, whose talent allowed her to concoct a new fragrance that perfectly captures the spirit of the original creation.

The bottle, sculpted like a block of light from a piece of pure glass, the bottle of 'a scent by issey miyake' Eau de Parfum Florale incorporates elements of the original design, retaining the interplay of finishing effects with the smooth transparent front and frosted glass sides. The floral spirit of the new Eau de Parfum is conveyed by the light, pale "peach-pink" tint of the fluid itself, which reflects through the clear glass surfaces to colour the entire bottle.

Beauté Prestige International was created in 1992 to augment Shiseido's fragrance business with the development of new designer fragrance brands. Beginning with Issey Miyake's L'Eau d'Issey in 1992, the company has slowly and steadily built its brand portfolio to include French designer Jean Paul Gaultier's CLASSIQUE (1993) and LE MALE (1995) and American designer Narciso Rodriguez' 'for her' (2003), and 'essence' (2009). Today, Beauté Prestige International's fragrance brands can be found in fine department and specialty stores nationwide.

Issey Miyake Inc

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