Parlux tie up Tourneau for Paris Hilton 'Limited Edition' watches sale

12 Nov '05

2 min read

World's largest watch store as recognized by Guinness World Records, and the undisputed authority in the watch industry, Parlux Fragrances Inc and Tourneau announced that they have signed a partnership agreement providing Tourneau with the exclusive rights to retail the Paris Hilton 'Limited Edition' line of watches in select Tourneau retail stores throughout the United States.

'They are very excited to partner with Tourneau, one of the world's largest retailers of fine watches,' stated Ilia Lekach, Chairman & CEO of Parlux.

'The Hilton family has shopped at Tourneau for generations and it is only fitting to launch the Paris Hilton 'Limited Edition' watches in the US at Tourneau.

The Paris Hilton white diamond-encrusted watches will retail at $100,000 and will also be distributed internationally,' added Lekach.

According to Andrew Block, Tourneau's Senior Vice President, 'Tourneau is a brand with over 100 years of history and experience and consumers rely on us to bring them what's next in the world of watches.

So, having exclusive rights to launch and retail luxury watches with the name Paris Hilton is a unique opportunity for us and adds yet another highly recognized brand name to their prestigious roster of men's and ladies' fine timepieces from over 100 famous brands.'

Parlux Fragrances Inc is a manufacturer and international distributor of prestige fragrances and,in addition to Paris Hilton licenses for fragrances, watches, cosmetics and handbags and other small leather accessories, holds licenses to manufacture and distribute the designer fragrance brands of Perry Ellis, GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills.

Parlux Fragrances Inc

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