Gucci opens new concept flash sneaker store

23 Apr '10

1 min read

Last night Gucci Creative Director Frida Giannini celebrated the opening of the new Gucci Icon-Temporary store on Earlham Street, Seven Dials, Covent Garden. London is the third stop in a four city tour for this new concept flash sneaker store.

Giannini was joined by award winning music producer and artist Mark Ronson who collaborated on the design of a limited edition Gucci-Ronson Sneaker available in the store. The evening featured a cocktail party for VIP guests and music by The Misshapes' Geordon Nicol & Leigh Lezark.

The London opening was followed by an after party at Ronnie Scotts, Soho where Giannini & friend Jefferson Hack welcomed over 400 guests to the renowned Jazz club. Music was provided by DJs Seb Chew, Mathew Stone, Trevor Jackson and Pipa & Iwan with performances by Friendly Fires, Patrick Wolf & Chauffeur.

The following celebrities and VIPs attended the evening:

Duran Duran's Simon Le Bon & Nick Rhodes, Dominic Cooper, Ben Hudson, Johnny Borrell, Jamie Campbell Bower, Bonnie Wright , Natalie Press, Julia Restoin, Keli Okoreke, Margo Stilley, Anouska Beckwith, Lorahlee Astor, Tolula Adeyemi.

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