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Van Heusen launches Couture Line for men
27
Apr '10
Men's fashion in India is evolving at a pace faster than anyone could imagine. Walking toe in toe with the ever changing trends, Van Heusen has stayed true to bringing fashion to the corporate man.

Ever the pioneer, Van Heusen initiated the concept of an exclusive mens fashion week and got it off the ground in 2009. The Van Heusen India mens week 2009 epitomised the evolution of men's fashion in India moving beyond tie colours to actually cultivating loyalties towards designers and lifestyle brands. These loyalties have translated into the birth of a new label. A label that brings undeniable glamour into the world of Van Heusen. A label that brings together exclusive designers and a mainstream brand. couture Van Heusen.

The very first couture line created under the couture Van Heusen label has been designed by India's leading youth-fashion designer duo, Rohit Gandhi and Rahul Khanna. These two stellar designers have been involved in creating an exuberant range of contemporary men's fashion wear. The range is sophisticated and at the same time, high on glamour and poise. This range, which brings about an eclectic finesse linked to the theme of 'hypernature' was showcased at the grand finale of the Van Heusen India mens week 2009.

Mr. Shital Mehta, coo – Van Heusen India said, “couture Van Heusen is a big move for the brand. The first step we took into the realm of high fashion was the immensely successful Van Heusen India Mens Week, which took the brand to a much bigger platform. Couture Van Heusen, in more ways than one is the result of the fashion week.

Couture Van Heusen will showcase new lines from designers who will push corporate fashion to greater heights.

Rohit Gandhi and Rahul Khanna commented, “Van Heusen has undoubtedly provided a great platform for designers in India. The Van Heusen India Mens Week is now one of the biggest shows in India for menswear. We are thrilled to be a part of the label, couture Van Heusen, and to be an integral player in bringing fashion from the runways to the boardrooms.”

Couture Van Heusen will continue to introduce lines born out of collaborations with leading designers every season. Van Heusen is committed to working closely with Indian designers to bring the two worlds together.

Van Heusen


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