Home / Knowledge / News / Fashion / Olympian Lauryn Williams to endorse Saucony

Olympian Lauryn Williams to endorse Saucony

28
Apr '10
Continuing to further elevate its game as a global leader in performance running, Saucony Inc announced the signing of World Champion sprinter and two-time U.S. Olympian Lauryn Williams to a multi-year endorsement contract. One of the fastest women in the world, Williams is a three-time IAAF World Championship gold medalist, winning both the individual 100-meter sprint and the 4x100-meter relay in Helsinki in 2005 and the 4x100-meter relay in Osaka in 2007.

In 2009, Williams qualified for her third consecutive World Championships in the 100-meter dash. A week before those championships began, she was part of a U.S. 4x100-meter relay team that ran the fastest women's sprint relay in twelve years.

In her first season as a professional, Williams captured silver at the 2004 Athens Olympic Games in the 100-meter sprint and later represented the U.S. again at the 2008 Beijing Olympics over the same distance.

“I'm very excited to be joining such a passionate and focused brand,” said Williams. “I feel a great connection with the Saucony team: We both share the determination, hard work and competitive spirit that it takes to be a winner. The brand's attention to performance and innovation, which I've experienced in their spikes, will surely help me to achieve my goals on the track. Additionally, their commitment to kids' fitness, through the Saucony Run For Goodsm Foundation, will allow me to expand my philanthropic goals, helping kids in the fight against childhood obesity. I look forward to representing the brand and the Saucony team with the utmost pride and integrity.”

Williams is also well-known for her passion for giving: For her charitable work outside of competition, Williams was honored with the 2009 Jefferson Award for Public Service and the 2006 USA Track and Field Humanitarian of the Year Award.

“We're very honored to partner with an athlete of Lauryn's caliber and global reputation,” said Richie Woodworth, president of Saucony. “Lauryn's an exciting runner with unlimited potential and an unparalleled list of athletic and philanthropic accomplishments. Her personable nature and passion for track make her one of the most popular athletes in the sport today. As a role model, Lauryn shines, showing a tremendous strength of character both on and off the track. That strength will continue to inspire the whole Saucony team in our build-up to the 2012 London Olympics and beyond,” added Woodworth.

As part of the endorsement relationship, the brand also announced that a Saucony Run For Good grant in Williams' name will be designated to support community-based track and field programs specifically for girls. The grant will be awarded biannually over the length of the contract.

“A lot of kids, especially those at-risk, don't participate in sports because of the expense and lack of opportunities,” said Williams. “Playing sports as a girl gave me self-esteem and pride in myself while teaching me the value of hard work. This grant will allow many other girls to realize the benefits that I was so fortunate to experience.”

Williams, 26, competed for the University of Miami Hurricanes from 2002-04 and was a nine-time All-American, winning the NCAA Championship in the 100-meter dash in 2004. She currently lives and trains in Miami, Flordia.

Saucony's newest athlete endorsement follows on the heels of the brand's recent signing of Wallace Spearmon, Jr., the winner of three consecutive World Outdoor Championship 200-meter medals (2005, 2007, 2009).

Saucony Inc


Must ReadView All

US President Joe Biden. Pic: Shutterstock

Textiles | On 29th Jul 2021

Proposed amendments to raise US content in federal purchases announced

The United States has decided to raise US-made content in government...

Pic: Shutterstock

Apparel/Garments | On 29th Jul 2021

Uninterrupted supply chain crucial for Vietnam amid ongoing COVID wave

Ensuring that the supply chain of Vietnam is not interrupted amid the ...

Pic: Moschino

Fashion | On 29th Jul 2021

Italy’s Aeffe buys remaining 30% stake in Moschino for full ownership

Italian luxury fashion company Aeffe has acquired fashion house...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

There was a certain switch, but it was not 100% pandemic related

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Shivaani Jain,

Shivaani Jain

Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search