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RYN aims to target ME to promote new culture of walking

Apr '10
RYN Korea, the world's leading manufacturer of functional shoes, signed a strategic partnership with Al Fajer Establishment, the Dubai based trading company to serve the Middle East region. The company is particularly focusing on the rapidly growing functional shoe industry in the Middle East.

Being the world's best-known functional footwear manufacturers, Ryn Korea will offer UAE customers the whole range of its healthy footwear products.

Dr. Chung, Chae Wook, Head of RYN Research and Development Center said: “We are pleased to partner up with Al Fajer Establishment to cater the demand for functional shoes in the region. RYN functional shoes are designed to burn more calories, thus helping the loss of extra weight. Moreover, the 7-layer sole cushions the feet to relieve stress on joints.”

Dr. Chung, Chae Wook added: “A person's feet bear more than five times his or her weight when walking. During a typical day, people spend about 4 hours on their feet and take 8,000 - 10,000 steps. Our joints are always subject to a tremendous degree of pressure. Regular shoes attempt to ease the load and shock by simply cushioning the steps. RYN's core technology, the tunnel-type and airbag outsole helps reduce the impact and evenly distributes the body's weight on each foot while walking.”

Ryn has developed products that stand ahead competition. Unlike other functional shoes, RYN has a patented 45° angle outsole that makes a person walk from the heels, arch and toes. This manner of walking straightens the spine, strengthens back, muscles and reduces stress on joints.

RYN has conducted multiple tests on various functions supported with seven years in research and development. Recently, the company has asked the Seoul Olympic Sports Promotion Foundation to carry out clinical tests to prove their high-quality functionality. RYN is now a patented brand available in the U.S., Japan and Europe and is FDA approved as medical and functional footwear.

The shoe-making business has been reinvigorated by RYN by incorporating science and technology into shoe manufacturing and turned it into a high value-added business in many regions in the world including the Middle East.

RYN Korea

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