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Ingenious footwear collection with Get Fit
01
May '10
Inventor and entrepreneur Joy Mangano, President of Ingenious Designs, LLC, a subsidiary of interactive multichannel retailer HSN, has partnered with Grasshoppers to unveil a new footwear collection incorporating style, comfort, and innovative breakthrough technology to enhance overall well-being every day, all day. Launching on May 3, 2010, Performance Platforms with patent pending Get Fit Technology by Grasshoppers will be exclusively available at HSN and HSN.com.

"Joy's innate ability to highlight an everyday item like sneakers with an advanced patent pending fit technology is what has kept her at the top of her industry and an HSN customer favorite for the past ten years," says Lynne Ronon, Executive Vice President of Merchandising for HSN. "The introduction of this new footwear reinforces our commitment to provide our customers with innovative product assortments and technologies."

"We are thrilled to be presenting this exciting new collection to the HSN audience," states Kristin Burrows, President of Keds LLC. "The Performance Platforms collection is designed with our breakthrough Get Fit technology by Grasshoppers to help activate and tone key muscles groups. It is a unique offering in the toning footwear market combining style and comfort with distinct health and wellness benefits -- a combination consumers have come to expect from the Grasshoppers® brand."

Performance Platforms with Get Fit Technology by Grasshoppers shoes are smartly designed to promote muscle activity, while walking, and tone key muscle groups including calves, quads, and hamstrings. This leading shoe technology was developed with the active lifestyle of today's consumer in mind. Now, everyone has the opportunity to get the most out of every step in their daily routine. Each shoe style represents quality and comfort, and has been tested in a state-of-the-art biomechanics lab for function, performance and toning benefits.

"I've reorganized closets with Huggable Hangers, revolutionized kitchens with GreenPan, and freshened homes with Forever Fragrant," said Joy Mangano. "Now I hope to enhance every step in Performance Platforms with Get Fit Technology by Grasshoppers. It's finally time to be stylish, comfortable, AND active."

The shoe's patented Celliant Lining is especially formulated to help increase the complete comfort of the shoe. The individually designed Comfort Pod provides enhanced cushioning for all day comfort. Additional features include a Removable Comfort Insole designed to cradle every curve of your foot; a Soft Compression Heel uniquely designed to help return energy with every step; and the Muscle Activating Outsole that helps to tone key muscle groups and benefit your body while walking.

Performance Platforms with Get Fit Technology by Grasshoppers are engineered to allow your foot to function optimally. From the inside out, Performance Platforms are designed with the consumer's total well-being in mind. Every step further helps tone key muscle group, while still providing a stable, supportive feel. This is the fitness sneaker you can wear all day, every day. It's time to maximize your stride with this stylish, comfortable, and stable sneaker that will enhance your every step. They tone… they shape… and they will help propel you into a better body!

HSN


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