Karl-Heinz Müller, managing director BREAD & BUTTER GmbH:“Terms such as community, respect and authenticity are especially distinct in the Sport & Street segment, and we believe in providing the protagonists of this community with an intimate and personal platform. With the B&B Boarding House and the B&B Playground we clearly go one step ahead and involve all aspects that serve as a basis of inspiration for the Sport & Street community. Both are adequate business platforms for a segment based on many different cultural inspirations."