Home / Knowledge / News / Fashion / Consumer focused strategy to help grow NIKE brand

Consumer focused strategy to help grow NIKE brand

06
May '10
NIKE, Inc. unveiled its strategy and key initiatives to achieve sustainable, long-term growth across its global portfolio of brands and businesses. During its investor meeting in New York, the Company announced a revenue target of $27 billion by the end of fiscal 2015 based on growth expectations across its portfolio, which includes the NIKE Brand, Cole Haan, Converse, Hurley, Jordan Brand, NIKE Golf and Umbro. Additionally, the Company believes it can generate over $12 billion of cumulative free cash flow from operations through 2015. Both goals extend NIKE, Inc.'s long-term financial model of high single-digit revenue growth, mid-teens earnings per share growth, and expanding returns on capital.

"We've never been more inspired, innovative and aligned to achieve our goals," said NIKE, Inc. President and CEO Mark Parker. "We have powerful competitive advantages in our portfolio - innovative and compelling products, brands that are distinct and relevant to their consumers, and the world's greatest athletes and teams. Our focus is to build, fuel and accelerate the power of our portfolio."

The NIKE Brand is the most powerful asset in the NIKE, Inc. portfolio, accounting for approximately 85 percent of total revenue. NIKE, Inc.'s Other Brands continue to increase their contribution to the Company's overall growth strategy. "With our acquisition of Umbro, NIKE has extended its position as the biggest football Company in the world," Parker said. "Hurley continues to outperform everyone in its market; Cole Haan has tremendous opportunity for growth; and Converse, nearly a $1 billion business, has developed strategies to double its revenue by 2015."

NIKE Brand Overview
NIKE Brand President Charlie Denson provided an overview of how NIKE's consumer-focused category strategy is driving growth through increased market place capacity and penetration, "NIKE is the most connected, authentic and distinctive brand in the industry." Denson continued, "Our consumer focused strategy enhances our ability to deliver great product and elevated consumer experiences which will help grow the NIKE Brand to approximately $23 billion by the end of fiscal 2015."*

NIKE Brand - Category Offense

Action Sports - comprised of NIKE 6.0 and NIKE SB, is the fastest growing category within the Nike Brand. The Company anticipates doubling its current estimated $390 million business by 2015.
Athletic Training - started more than 20 years ago with the advent of NIKE cross training. This business, estimated at $1.4 billion, continues to redefine performance with key innovations like NIKE Pro base layer apparel and the Trainer1 shoe.
Basketball - led by the strength of the Jordan Brand and excellent opportunities in the United States and China, NIKE's basketball business is currently at approximately $1.7 billion in revenue.
Football - with NIKE Brand Football revenue of approximately $1.7 billion, the Company is launching its largest-ever presence at a World Cup including new footwear, national team kits, and NIKE Football+.


Must ReadView All

Pic: Shutterstock

Retail | On 29th Jul 2021

UK department store Selfridges put up for sale for £4 bn

Canada's Weston family that owns Selfridges has put up the UK...

Pic: Shutterstock

Fashion | On 29th Jul 2021

Australians value ethical fashion but struggle to take action: Report

Australian consumers feel ethical purchasing is important, but are...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Global economy projected to grow at 6% in 2021, 4.9% in 2022: IMF

The IMF recently projected the global economy to grow at 6 per cent...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Nantas Montonati,

Nantas Montonati

The Riri Group is a one-stop supplier of metal accessories for the luxury...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search