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Brooklyn Museum gets Polyvore digital styling tools

06
May '10
Polyvore, the leading fashion and social shopping platform, announced an online media partnership with the Brooklyn Museum's major fashion exhibition: American High Style: Fashioning a National Collection on view from May 7 through August 1, 2010. To mark the new relationship between the Brooklyn Museum and the Costume Institute at The Metropolitan Museum of Art, the Brooklyn Museum presents an exhibition of some of the most renowned objects from its costume collection.

American High Style consists of approximately eighty-five dressed mannequins and a selection of hats, shoes, sketches, and other fashion-related material that will reintroduce the collection, long in storage, to the public. Polyvore will provide museum goers with digital styling tools to remix images from the exhibition live in the gallery, as well as online, to create and share their own interpretations of American High Style.

The exhibition will document the development of the Brooklyn Museum costume collection from its inception in the early 20th century to its function as a working design lab, and its development into one of the premier costume collections in the country. Featured will be works by the first generation of American women designers such as Bonnie Cashin, Elizabeth Hawes, and Claire McCardell, as well as material created by Charles James, Norman Norell, Gilbert Adrian, and other important American designers. Also included will be works by French designers who had an important influence on American women and fashion such as Charles Frederick Worth, Elsa Schiaparelli, Jeanne Lanvin, Jeanne Paquin, Madeleine Vionnet, and Christian Dior. The Metropolitan Museum of Art will celebrate the arrival of the Brooklyn Museum costume collection at the Met with a related exhibition, American Woman: Fashioning a National Identity, on view May 5-August 15, 2010.

"Polyvore is known for its influential global fashion community and we wanted to integrate an engaging social experience into the American High Style exhibition," said Shelley Bernstein, Chief of Technology for the Brooklyn Museum. "Working with Polyvore enables us to collect our visitors' visual interpretations of the exhibition in real-time and share their creations with both a local and global audience."

Together, the Brooklyn Museum and Polyvore have created an immersive and unique experience that enables museum visitors at the exhibition and online to mix and match over 300 images of apparel, shoes and accessories -- ranging from ball gowns to beachwear -- to create their own looks. Included are Schiaparelli's Surrealist insect necklace, considered by experts to be one of the most important works in the collection; elaborate ball gowns and day wear by Charles James; evening ensembles by Charles Frederick Worth, Christian Dior, and Mainbocher; street wear by mid-20th-century designers including Vera Maxwell, Claire McCardell, and Elizabeth Hawes; a group of hats by legendary milliner Sally Victor; and dazzling evening wear by Norman Norell.

"We're honored to partner with the Brooklyn Museum on the interactive component of American High Style," said Sukhinder Singh Cassidy, Polyvore CEO. "The Brooklyn Museum is truly embracing and celebrating the fashion community by weaving their voices and vision into this landmark fashion exhibition."

Polyvore


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