Supermodels talk about summer memories at H&M

07 May '10

4 min read

For men, I want to see an urban, relaxed, preppy look,” says Ann-Sofie. “White shorts look perfect with a grey marl polo shirt and a bright orange cardigan on top, and I can borrow everything too! There are also tailored grey cotton-mix shorts to wear with a bright checked shirt, and khaki trousers are a great summer classic that are especially hip right now with the military look being bang on trend. Green or beige - wear them monochrome or mix and match.”

Preppy checks and strong colors make H&M men's swimwear a modern essential
There's a 60s feel with H&M's swimwear for men this summer, bringing preppy checks and colours up to date and ready for the holidays in 2010. Key styles are checked beach shorts, with pocket detailing and strong bold colour, or the shorts with prints inspired by marine life. “I love our new preppy shorts,” says Andreas Löwenstam, designer men's department. “The style is great and the price is even greater. It's all about looking relaxed and laid-back at the beach, at the sun deck or hanging out in the small harbour.” For the beach, it's a total look. “The accessories are as important as the swimwear itself,” says Andreas. “Wear your shorts with a light and fluid shirt, classic shades, a straw hat and, of course, a pair of flip flops.”

H & M HENNES & MAURITZ

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